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News

  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there
    Read More
  • The March/April 2017 Issue of Corbin's TechTalk News/Blog Now Available +

    The March/ April 2017 Issue of Tech News in now available and is packed with new meetings technology articles, links and ideas! This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
    In this issue:
    • NEW ARTICLE: Chatbots, Voice Activation and AI – What to Expect for Events
Read More
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Latest Articles

  • 1 Chatbots, Voice Activation and AI – What to Expect for Events
  • 2 8 Content Ideas for the Screens in Your Trade Show Booth
  • 3 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
  • 4 5 Stages of Digital Marketing for Sold-Out Events
  • 5 Trade Show Traffic 101 - How To Get More People Into Your Booth
  • 6 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch
  • 7 How to Use Your Blog to Promote Events and Tradeshows
  • 8 Seven Meetings Technology Trends to Watch for 2017
  • 9 Event Data Analytics – New Options for Improving Events and Tradeshows
  • 10 Social Media Channels Increasingly Becoming Event-centric
  • 11 Wearable Beacons for Events
  • 12 5 Apps to Better Share Your Next Event
  • 13 Event Planners: How Event Tech Might Just Save Your Job
  • 14 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2015 Technology & Innovation Watch
  • 15 Six Novel and Useful Event Apps
  • Chatbots, Voice Activation and AI – What to Expect for Events

    ©2017 Corbin Ball & Co.

    A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986, was attempting to communicate with a computer of the day. He did this by bringing the computer mouse to his mouth and speaking into it “Hello Computer” as if it

    Read More
  • 8 Content Ideas for the Screens in Your Trade Show Booth

    Guest Post from Samuel J. Smith,  SocialPoint

    If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

    According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline

    Read More
  • Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort

    ©2017 Corbin Ball & Co.

    Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow,

    Read More
  • 5 Stages of Digital Marketing for Sold-Out Events

    © 2017,  Emily Taylor, Digital Marketing Manager, Tradable Bits

    Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.

    Typical conferences go like this: hardly anyone talks about you before event day except

    Read More
  • Trade Show Traffic 101 - How To Get More People Into Your Booth

    ©2017 Mark Koa,  COSRental

    The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.

    But remember:
    Other exhibitors will be competing for the very people you
    Read More
  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee

    Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to

    Read More
  • How to Use Your Blog to Promote Events and Tradeshows

    Everyone may have different goals for a trade show. Typical goals can include:

    • Educating people and raising brand awareness,
    • Adding names to an email list,
    • Networking with other people in your industry,
    • Positioning your company or yourself as an expert,
    • Handing out marketing materials,
    • Locating new clients or investors.

    You

    Read More
  • Seven Meetings Technology Trends to Watch for 2017

    © Corbin Ball & Co., September 2016

    These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

    This annual review covers

    Read More
  • Event Data Analytics – New Options for Improving Events and Tradeshows

    By Corbin Ball, Corbin Ball & Co.  © 2016

    Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

    There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon

    Read More
  • Social Media Channels Increasingly Becoming Event-centric

    Social Media Channels Increasingly Becoming Event-centric

    © 2016 Corbin Ball, Corbin Ball & Co.

    Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few

    Read More
  • Wearable Beacons for Events

    ©2016 Corbin Ball Associates

    Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate event check-in, for networking, for wayfinding, location-aware polling, generating heat maps of crowd flow

    Read More
  • 5 Apps to Better Share Your Next Event

     

    © 2016 By Jackie Eisenberg, Fueled

     

    It’s important to get your event out into the world quickly. It shows that you take initiative, you’re an awesome planner and you know how to get the guest list poppin’ in a second.

    Everyone knows how to create an event on Facebook,

    Read More
  • Event Planners: How Event Tech Might Just Save Your Job

    ©2016 Michael Piddock

    Okay, okay… so that’s a pretty incendiary headline; deliberately so to encourage you to click J – but please hear me out…

    Here’s my logic:

    Events – and by that I include ‘meetings, incentives, conferences and events’ – the full ‘MICE’ suite, represent (on average) the largest item of expenditure

    Read More
  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2015 Technology & Innovation Watch

    ©2015 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee
     
    The IBTM World Technology & Innovation Watch (formerly the EIBTM Technology Watch) is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology
    Read More
  • Six Novel and Useful Event Apps

    © 2016 Corbin Ball, CMP, CSP, DES

    Mobile event apps have become the standard for many events with more than 300 products to choose from. With so many choices, we are seeing an evolution expanding from simple agenda apps to ones that can provide specialized benefits including audience engagement, advanced networking

    Read More

Coming Engagements

Social Media Channels Increasingly Becoming Event-centric

Social Media Channels Increasingly Becoming Event-centric

©2016 Corbin Ball, Corbin Ball & Co.

Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few new ways that this is happening:

Facebook:

Facebook, is the largest social media channel with 1.67 billion users (1 in 5 on this planet).

  • It has long had an Events Page option for their Business Pages.
  • Last year, for Facebook Business Pages, “Call to Action” buttons were added including a “Sign Up” button.  Every event planner using an online registration form should consider including this “Sign Up” button on their FB Event page linking to their event registration page.
  • In April 2016, Facebook partnered with Ticketmaster and Eventbrite allowing attendees to register directly on their Facebook pages. With an API (Application Program Interface), this should become more common with other online registration providers.
  • In April 2016, Facebook added a video tab to their mobile apps bringing live steaming, Facebook Live, to events and groups in direct competition to Periscope (see below). It is possible to go live in Facebook Groups and Facebook Events. Interactivity is built in with Live Reactions for viewers to express their feelings. Reportedly 10 times more comments have been received on Facebook Live videos than on regular videos. Also, check out the Facebook Live Map on your desktop where people in more than 60 countries share real-time video.

Instagram:

Instagram, with 400 million users, is owned by Facebook. The inherently visual and mobile nature of this app has proven to be helpful and is increasingly used at events and exhibitions.

  • Instagram has become a common component of social walls, event photo booths such as ChirpE and selfie mirrors. These tools can boost brands and greatly amply social media activity at events and tradeshows to a larger audience.
  • Instagram uses Twitter hashtags and should be incorporated in all event-related postings.
  • Both photos and videos (up to 15 seconds) can be posted about the events.
  • In January 2016, Instagram started curating videos about live events. Although these have centered around large sporting events, it is an indication of the recognition of the importance of events.
  • In August 2016, Instagram announced their 24-hour video posting service called Stories -- essentially a clone of Snapchat's Story feature.

Snapchat:

Snapchat, with 100 million daily active users, is much more than and app for teenagers to send disappearing chat messages. They have made a number of moves to make their app more event-centric.

  • The Snapchat “Story” feature displays content for 24 hours and could be a natural for many events.
  • Snapchat Experts can help plan a Snapchat event marketing campaign.
  • Last year, the “Our Story” feature become available with direct applications for events. It allows multiple users to contribute to a public collection of photos and videos based around a specific geo-fenced area (the event location). These custom “Our Story” geofilters have been a significant success with users snapping events.
  • Targeting the “ultimate event,” Snapchat will dedicate a live story channel for the 2016 Olympic Games.

Twitter/Periscope:

Twitter, with more than 332 million active users, provided the original social media back channel for events. Making its major debut at the 2007 SXSW conference, the twitter hashtag is now a central social media search phrase at many events, and is used across multiple social channels. As of May 2016, Twitter is No. 1 in the iTunes App Store emphasizing the importance of their mobile strategy (more than 88% of all tweets are mobile).

  • Twitter acquired Periscope in January 2015. This live video streaming app was the Apple “App of the Year” for 2015 with over 10 million active users.
  • Periscope is increasingly used at events for event marketing and for attendees to share their experiences (for up to 24 hours) with each other and to a larger audience.
  • As Periscope is owned by Twitter, it is easy to promote these “scopes” using a Twitter profile and event hashtag. When you go live in Periscope, the Twitter bird can be selected so that your steam can be broadcast live into Twitter (in addition to the Periscope app).
  • Also, although the Periscope streams are only viewable for 24 hours, there is an option to save a recording to your camera roll which then can be uploaded to Facebook or YouTube for longer lasting post-event promotion. Periscope is currently (May 2016) in beta testing to allow for saving the videos permanently within the Periscope app cloud.
LinkedIn:
LinkedIn, recently purchased by Microsoft, with 433 million users, has finally made a move to video content created by users, To be released later this month (Auigust 2016), it will start as a invitation-only group of about 500 LinkedIn power influencers making Quroa-like short videos in responses to questions put to them. It will likely be expanded to more users in the future.

These are some of the recent developments pointing to the significance of events in the social media realm. Many more are expected in the next few years as the power of social media at face-to-face events increasingly is recognized.


Corbin Ball, CMP, CSP is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site Corbin Ball & Co. - Meetings Technology Headquarters (www.corbinball.com) and followed at www.twitter.com/corbinball

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