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News

  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there
    Read More
  • The March/April 2017 Issue of Corbin's TechTalk News/Blog Now Available +

    The March/ April 2017 Issue of Tech News in now available and is packed with new meetings technology articles, links and ideas! This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
    In this issue:
    • NEW ARTICLE: Chatbots, Voice Activation and AI – What to Expect for Events
Read More
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Latest Articles

  • 1 Chatbots, Voice Activation and AI – What to Expect for Events
  • 2 8 Content Ideas for the Screens in Your Trade Show Booth
  • 3 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
  • 4 5 Stages of Digital Marketing for Sold-Out Events
  • 5 Trade Show Traffic 101 - How To Get More People Into Your Booth
  • 6 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch
  • 7 How to Use Your Blog to Promote Events and Tradeshows
  • 8 Seven Meetings Technology Trends to Watch for 2017
  • 9 Event Data Analytics – New Options for Improving Events and Tradeshows
  • 10 Social Media Channels Increasingly Becoming Event-centric
  • 11 Wearable Beacons for Events
  • 12 5 Apps to Better Share Your Next Event
  • 13 Event Planners: How Event Tech Might Just Save Your Job
  • 14 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2015 Technology & Innovation Watch
  • 15 Six Novel and Useful Event Apps
  • Chatbots, Voice Activation and AI – What to Expect for Events

    ©2017 Corbin Ball & Co.

    A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986, was attempting to communicate with a computer of the day. He did this by bringing the computer mouse to his mouth and speaking into it “Hello Computer” as if it

    Read More
  • 8 Content Ideas for the Screens in Your Trade Show Booth

    Guest Post from Samuel J. Smith,  SocialPoint

    If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

    According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline

    Read More
  • Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort

    ©2017 Corbin Ball & Co.

    Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow,

    Read More
  • 5 Stages of Digital Marketing for Sold-Out Events

    © 2017,  Emily Taylor, Digital Marketing Manager, Tradable Bits

    Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.

    Typical conferences go like this: hardly anyone talks about you before event day except

    Read More
  • Trade Show Traffic 101 - How To Get More People Into Your Booth

    ©2017 Mark Koa,  COSRental

    The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.

    But remember:
    Other exhibitors will be competing for the very people you
    Read More
  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee

    Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to

    Read More
  • How to Use Your Blog to Promote Events and Tradeshows

    Everyone may have different goals for a trade show. Typical goals can include:

    • Educating people and raising brand awareness,
    • Adding names to an email list,
    • Networking with other people in your industry,
    • Positioning your company or yourself as an expert,
    • Handing out marketing materials,
    • Locating new clients or investors.

    You

    Read More
  • Seven Meetings Technology Trends to Watch for 2017

    © Corbin Ball & Co., September 2016

    These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

    This annual review covers

    Read More
  • Event Data Analytics – New Options for Improving Events and Tradeshows

    By Corbin Ball, Corbin Ball & Co.  © 2016

    Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

    There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon

    Read More
  • Social Media Channels Increasingly Becoming Event-centric

    Social Media Channels Increasingly Becoming Event-centric

    © 2016 Corbin Ball, Corbin Ball & Co.

    Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few

    Read More
  • Wearable Beacons for Events

    ©2016 Corbin Ball Associates

    Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate event check-in, for networking, for wayfinding, location-aware polling, generating heat maps of crowd flow

    Read More
  • 5 Apps to Better Share Your Next Event

     

    © 2016 By Jackie Eisenberg, Fueled

     

    It’s important to get your event out into the world quickly. It shows that you take initiative, you’re an awesome planner and you know how to get the guest list poppin’ in a second.

    Everyone knows how to create an event on Facebook,

    Read More
  • Event Planners: How Event Tech Might Just Save Your Job

    ©2016 Michael Piddock

    Okay, okay… so that’s a pretty incendiary headline; deliberately so to encourage you to click J – but please hear me out…

    Here’s my logic:

    Events – and by that I include ‘meetings, incentives, conferences and events’ – the full ‘MICE’ suite, represent (on average) the largest item of expenditure

    Read More
  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2015 Technology & Innovation Watch

    ©2015 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee
     
    The IBTM World Technology & Innovation Watch (formerly the EIBTM Technology Watch) is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology
    Read More
  • Six Novel and Useful Event Apps

    © 2016 Corbin Ball, CMP, CSP, DES

    Mobile event apps have become the standard for many events with more than 300 products to choose from. With so many choices, we are seeing an evolution expanding from simple agenda apps to ones that can provide specialized benefits including audience engagement, advanced networking

    Read More

Coming Engagements

How to Use Your Blog to Promote Events and Tradeshows

Everyone may have different goals for a trade show. Typical goals can include:

  • Educating people and raising brand awareness,
  • Adding names to an email list,
  • Networking with other people in your industry,
  • Positioning your company or yourself as an expert,
  • Handing out marketing materials,
  • Locating new clients or investors.

You can try to do a few, or even all of these goals at a trade show or event. However, what if you could do it even better so that by the time you showed up, you already had some idea of the topics most relevant to those attending your event? What if you had already gotten some people on an email list and were now on step two of making contact with them at the show? What if you had a way to make sure people didn’t pass your booth by in the mayhem of most trade shows? Using a blog can help you achieve these goals, Here’s how.

Leverage Your Blog to Meet Your Event Goals

Want to make sure you attract a crowd to your next event? Prime the pump with some easy-to-adopt marketing strategies before you get there. All you have to do is leverage your blog with these easy steps:

1. Add a Landing Page on the Blog -

Before you can get started driving traffic to your blog for the event, you should put up a special landing page about the event or trade show specifically. Include all the details, embed videos of past events, and make it as exciting as possible.

2. Add Links In Your Other Content -

If you have old content that has anything to do with the topics being addressed at the trade show, then make sure to update those old posts with a link to the trade show or event coming up. You can even create new content about trends in the industry and then add a link to the upcoming show or event to let others know where they can find out more in person.

3. Add Social Sharing Buttons -

Each blog article should have social sharing buttons added into it to make it easy to share on sites like Facebook and Twitter with one-click. Always include images or videos wherever possible, in your blog posts so that posts can also be shared on sites like Pinterest and YouTube.

4. Use Social Media to Promote Blog -

Once you have a few good sets of articles on the blog and a landing page, you can promote the content via social media to draw attention to the event:

  • Tweet to a Press List - Use the mentioning feature in Twitter with the @ sign to mention people on a press list you’ve developed ahead of time. For instance, you can mention local newspapers, reporters, writers, public figures, local organizations, and anyone who might be interested in attending.
  • Best Photo Instagram Contest - Create a contest to help you promote your trade show and show the results of past contest on your blog with winning pictures. Instagram is a great way to attract a younger crowd, if that’s your aim or the trade show.
  • Most FB Shares, Likes, and Comments Contest - If your aim is just to get the word out about the event, then there are blog widgets, like Rafflecopter, that can help you set up a social media contest that counts likes, shares, and comments as well as tweets. Just install them in your blog and get started creating a contest in minutes. They even offer email integration, for a price, if you want to use it to create a survey to field potential topics at the upcoming event at the same time that you get some pre-qualified leads.

5. Stream and Take Video -

Don’t forget to stream or take video of the event or trade show so that you can show it as it happens or later on, via other blog articles. In this way, you are actually creating content for the blog, just by attending your own event. You can even interview people who stop by your booth and get their opinion on events and the show in general. Be sure to have a consent form from them to sign giving you permission to use their image on your blog.

Which Strategy Works Best?

If your goal is to increase names on a mailing list, than a survey with an email opt-in could help get the ball rolling. If it is to get noticed by people in the press, then tweet mentions might work. If you want to start educating and raising brand awareness, then add more content, using links and share buttons to drive traffic back to the landing page. Using a blend to hedge your bets is probably the way to ensure success.

All these strategies can work to promote your event and trade show now, and if content is created at the same time with contest winner articles, videos, and images, then you’ll also have plenty of information you can use in the future too, once the event is over.

Robert Mening has been interested in technology and the web since he can remember. A web developer and designer since 2004, he created WebsiteSetup; a website he has dedicated to helping people learn what they need to setup their own websites

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What The Audience Is Saying

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    Information Experts
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    Environmental Protection Agency
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    HB Stubbs Company
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