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News

  • The September/October 2017 Issue of Corbin's TechTalk Newsletter/Blog Now Available +

    The September/October issue of TechTalk  (19th Anniversary Edition) is now available and is packed with new meetings technology articles, links and ideas! 
    In this issue:
    • NEW ARTICLE: 8 Events Tech Trends to Watch for 2018
    • NEW ARTICLE:  How to Leverage Live Social Media Coverage For Event Engagement
    • NEW ARTICLE: Evolutionary Changes in the World of Event Tech
    • 15 LINKS FOR MEETINGS, BUSINESS AND
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  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 14th Year. +

    This award is the longest running and one of the events industry's most significant award recognizing technology innovation. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM in Barcelona as well. More information
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  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
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    Latest Articles

    • 1 Eight Meetings Tech Trends to Watch for 2018
    • 2 How to Leverage Live Social Media Coverage for Event Engagement
    • 3 Evolutionary Changes In The World Of Event Tech
    • 4 The Rise and Benefits of Text Apps and Chatbots for Events
    • 5 5 Major Developments in Augmented Reality (AR) that will Impact Events, Exhibitions and Venues
    • 6 3 Digital Technologies That Are Quickly Becoming Exhibitor Trade Show Essentials
    • 7 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 8 Maximizing B2B Sales from a Tradeshow Exhibit
    • 9 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 10 Chatbots, Voice Activation and AI – What to Expect for Events
    • 11 8 Content Ideas for the Screens in Your Trade Show Booth
    • 12 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 13 5 Stages of Digital Marketing for Sold-Out Events
    • 14 Trade Show Traffic 101 - How To Get More People Into Your Booth
    • 15 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    7 Ideas Innovative Event Organizers Are Doing

    ©2016  Bizzabo

    Personalizing Digital Marketing

    Implementing personalization in your email marketing campaigns can have a great impact on your event ticket sales and registration goals. By incorporating your attendees’ names in your subject line and signing off with your own, you ultimately humanize your message and have a more direct appeal to your target audience. Personalization in your marketing messages helps craft the experience for attendees before they even get to your event.

    Simplifying Metrics

    Successful organizers don’t just collect data, they draw out the key figures and understand how to use this knowledge to move forward and make smarter planning decisions. They make it possible by using an event management software that integrates the right tools to understand this data.

    Looking Beyond Demographics

    People across all demographics are preferring humanized authenticity when dealing with brands, and want to be spoken to like an actual person and not number. Organizers should look at their attendee’s motivation and goals for attending an event, and how it would be useful in their lives and careers. Grouping attendees by their rationale and attitude, rather than demographics, can help you keep your content relevant and better target your audience.

    Being Responsive

    While it is an absolute must to respond quickly to all your attendees, the savvy organizers know this also means that their online content must be responsive, consistent and look good on any device. Chances are that your attendees will view your event site and interact with your marketing campaigns cross device. The forward-thinking organizers should be committed to providing a great experience, even on a small screen.  

    Enabling Brand Ambassadors

    Though word of mouth is organic and can’t easily be faked by wily marketers, it is one of the most powerful marketing tools, and should be encouraged through a social referral program. Similar to big-name startups like Airbnb and Uber, innovative organizers amp up their event’s social power by incentivizing attendees to share their event with their networks. This lets those organizers reach new audiences and turn attendees into event ambassadors.

    Getting Rid of Spreadsheets

    Nothing gives you a solid migraine like a complex spreadsheet. Though everyone can relate to this, spreadsheets have still been a necessity when it comes to the day-to-day of most planners. Event management software that uses Smart Lists can automatically update the list of attendees, as well as help you easily segment contacts and filter by type of attendee. This allows you to skip the mind-numbing tasks of manually updating spreadsheets, while also giving you the power to understand your attendees on a granular level to make their experience even more personalized.

    Optimizing by Outsourcing

    Event organizers may feel like they are short on time in many instances, especially during crunch time. While freelancers have always been an option, it’s now easier than ever to get that extra pair of hands on-demand. Things that were originally out of reach due to lack of budget or time like a promotional event video or frequent content for the event blog can now easily be achieved.


     

    Launched in July 2012, Bizzabo is the world’s first event success platform. It helps organizers create successful events by empowering them to build amazing websites, sell tickets, grow communities, go mobile and maximize event experiences - using a beautiful, user-friendly platform.

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