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News

  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
  • The March/April 2017 Issue of Corbin's TechTalk News/Blog Now Available +

    The March/ April 2017 Issue of Tech News in now available and is packed with new meetings technology articles, links and ideas! This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
    In this issue:
    • NEW ARTICLE: Chatbots, Voice Activation and AI – What to Expect for Events
Read More
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Latest Articles

  • 1 Chatbots, Voice Activation and AI – What to Expect for Events
  • 2 8 Content Ideas for the Screens in Your Trade Show Booth
  • 3 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
  • 4 5 Stages of Digital Marketing for Sold-Out Events
  • 5 Trade Show Traffic 101 - How To Get More People Into Your Booth
  • 6 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch
  • 7 How to Use Your Blog to Promote Events and Tradeshows
  • 8 Seven Meetings Technology Trends to Watch for 2017
  • 9 Event Data Analytics – New Options for Improving Events and Tradeshows
  • 10 Social Media Channels Increasingly Becoming Event-centric
  • 11 Wearable Beacons for Events
  • 12 5 Apps to Better Share Your Next Event
  • 13 Event Planners: How Event Tech Might Just Save Your Job
  • 14 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2015 Technology & Innovation Watch
  • 15 Six Novel and Useful Event Apps
  • Chatbots, Voice Activation and AI – What to Expect for Events

    ©2017 Corbin Ball & Co.

    A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986, was attempting to communicate with a computer of the day. He did this by bringing the computer mouse to his mouth and speaking into it “Hello Computer” as if it

    Read More
  • 8 Content Ideas for the Screens in Your Trade Show Booth

    Guest Post from Samuel J. Smith,  SocialPoint

    If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

    According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline

    Read More
  • Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort

    ©2017 Corbin Ball & Co.

    Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow,

    Read More
  • 5 Stages of Digital Marketing for Sold-Out Events

    © 2017,  Emily Taylor, Digital Marketing Manager, Tradable Bits

    Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.

    Typical conferences go like this: hardly anyone talks about you before event day except

    Read More
  • Trade Show Traffic 101 - How To Get More People Into Your Booth

    ©2017 Mark Koa,  COSRental

    The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.

    But remember:
    Other exhibitors will be competing for the very people you
    Read More
  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee

    Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to

    Read More
  • How to Use Your Blog to Promote Events and Tradeshows

    Everyone may have different goals for a trade show. Typical goals can include:

    • Educating people and raising brand awareness,
    • Adding names to an email list,
    • Networking with other people in your industry,
    • Positioning your company or yourself as an expert,
    • Handing out marketing materials,
    • Locating new clients or investors.

    You

    Read More
  • Seven Meetings Technology Trends to Watch for 2017

    © Corbin Ball & Co., September 2016

    These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

    This annual review covers

    Read More
  • Event Data Analytics – New Options for Improving Events and Tradeshows

    By Corbin Ball, Corbin Ball & Co.  © 2016

    Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

    There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon

    Read More
  • Social Media Channels Increasingly Becoming Event-centric

    Social Media Channels Increasingly Becoming Event-centric

    © 2016 Corbin Ball, Corbin Ball & Co.

    Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few

    Read More
  • Wearable Beacons for Events

    ©2016 Corbin Ball Associates

    Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate event check-in, for networking, for wayfinding, location-aware polling, generating heat maps of crowd flow

    Read More
  • 5 Apps to Better Share Your Next Event

     

    © 2016 By Jackie Eisenberg, Fueled

     

    It’s important to get your event out into the world quickly. It shows that you take initiative, you’re an awesome planner and you know how to get the guest list poppin’ in a second.

    Everyone knows how to create an event on Facebook,

    Read More
  • Event Planners: How Event Tech Might Just Save Your Job

    ©2016 Michael Piddock

    Okay, okay… so that’s a pretty incendiary headline; deliberately so to encourage you to click J – but please hear me out…

    Here’s my logic:

    Events – and by that I include ‘meetings, incentives, conferences and events’ – the full ‘MICE’ suite, represent (on average) the largest item of expenditure

    Read More
  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2015 Technology & Innovation Watch

    ©2015 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee
     
    The IBTM World Technology & Innovation Watch (formerly the EIBTM Technology Watch) is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology
    Read More
  • Six Novel and Useful Event Apps

    © 2016 Corbin Ball, CMP, CSP, DES

    Mobile event apps have become the standard for many events with more than 300 products to choose from. With so many choices, we are seeing an evolution expanding from simple agenda apps to ones that can provide specialized benefits including audience engagement, advanced networking

    Read More

Coming Engagements

04 May 2017
Havana Research
07 Jun 2017
11:00AM - 12:00PM
Smart Meetings Webinar
13 Jun 2017
Cvent Connect - Las Vegas
19 Jun 2017
MPI WEC - Las Vegas
25 Jun 2017
Cisco Live - Las Vegas
27 Jun 2017
NACS - Milwaukee
08 Aug 2017
08:00AM - 05:00PM
IAVM Venue Connect - Nashville
11 Sep 2017
AMA Marketing Conference, Madison
28 Nov 2017
IBTM - Barcelona

Event Data Analytics – New Options for Improving Events and Tradeshows

By Corbin Ball, Corbin Ball & Co. ©2016

Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon technology, twitter feeds, polling, a range of social media input, live streaming, exhibit hall heat maps, procurement databases and much more.

Fortunately, several technology companies are stepping up to address this blizzard of data with the goal of improving event ROI, improving the attendee experience and making better events and exhibition decisions.

Vista Equity Partners (owners Lanyon and Cvent – the world’s two largest event technology firms) purchase of marketing automation firm Marketo for US$1.8 billion is an example of how the big players are recognizing that live events are a significant component of a broader marketing landscape. The ability to wed live event data with customer (attendee) profiles is a major step forward for combining the data flow from all sources to provide a much more targeted relationship. Ties to marketing automation platforms and CRM systems is a natural step forward.

In addition, there are a few companies have recently released new data analytic tools:

Etouches has recently rolled out its Event Data & ROI Platform which provides event organizers an expanded view of the value their events generate. It measures and quantifies event ROI (return on investment) in real-time against established goals. Throughout the event lifecycle, the platform collects, integrates and analyzes a broad range of event data and performance metrics against trends, benchmarks and best practices. A visual dashboards provide the essential transparency and insight needed to take action and optimize the event value.

Features include:

  • user customizable templates to define event’s success criteria (goals)
  • link the goals to related metrics from a range of data sources including registration data, the mobile event app, iBeacons, surveys and more
  • quick insight into actions and optimize the overall event value
  • during the event, drill down to identify areas requiring attention and take action using the integrated knowledge base
  • assess the event’s performance in real-time
  • visual, drillable dashboards rapidly expose issues
  • get contextual advice and use the integrated knowledge base to further improve your event ROI
  • unique big data driven technology
  • use the event ROI data to define areas to focus on for future events

DoubleDutch.me, one of the top mobile event app companies, has recently moved into the data analytics space with its “Live Engagement Marketing” platform.

 

They offer a range of engagement tools including Smart Recommendations. Through advanced algorithms, attendees can get personalized recommendations on other attendees they may want to connect with and relevant sessions they may find interesting. Attendees can also schedule meetings seamlessly right in app. Attendees can easily request a meeting, choose from mutual availabilities, accept or decline meetings, view schedule, and get timely reminders

The above interactions and a range of other including lead exchange, polling, social media activity and other real-time event data can be transferred into marketing automation and CRM systems, such as Marketo, Eloqua, and Salesforce. By automatically transferring attendee signals captured in the event app, marketing and event teams can now enable timely and relevant follow-up by scoring attendee leads, setting up personalized trigger campaigns, and delivering real-time alerts for sales teams.

Cvent, with its huge volume of hotel procurement data (planners sent $9.8B worth of eRFPs in 2015 alone!) has just released its Group Business Trend Tool which explores over four years of Cvent’s planner and hotelier data providing insight into trends for future strategies.

These are just some of the data analytics opportunities available for meeting professionals. Much more is on the way to help improve events.


Corbin Ball, CMP, CSP is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site Corbin Ball & Co. - Meetings Technology Headquarters (www.corbinball.com) and followed at www.twitter.com/corbinball.

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