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News

  • The May/June 2017 Issue of Corbin's TechTalk News/Blog Now Available +

    The May/June 2017 Issue of TechTalk is now available and is packed with new meetings technology articles, links and ideas! This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
    In this issue:
    • NEW ARTICLE: How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
Read More
  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 13th Year. +

    This award is the longest running and one of the events industry's most significant award recognizing technology innovation. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM in Barcelona as well. More information
    Read More
  • Corbin Ball & Co. Marks Its 20th Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) and set out to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say
    Read More
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    Latest Articles

    • 1 How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events
    • 2 Maximizing B2B Sales from a Tradeshow Exhibit
    • 3 Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners
    • 4 Chatbots, Voice Activation and AI – What to Expect for Events
    • 5 8 Content Ideas for the Screens in Your Trade Show Booth
    • 6 Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
    • 7 5 Stages of Digital Marketing for Sold-Out Events
    • 8 Trade Show Traffic 101 - How To Get More People Into Your Booth
    • 9 Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch
    • 10 How to Use Your Blog to Promote Events and Tradeshows
    • 11 Seven Meetings Technology Trends to Watch for 2017
    • 12 Event Data Analytics – New Options for Improving Events and Tradeshows
    • 13 Social Media Channels Increasingly Becoming Event-centric
    • 14 Wearable Beacons for Events
    • 15 5 Apps to Better Share Your Next Event
    • How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events

      ©2017 Corbin Ball, CMP, CSP, DES

      Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars in developing Virtual reality (VR- immersive multimedia) and/or augmented/mixed reality (AR - a layering of computer-generated sensory input onto real-world views), Although this will take a few years to fully develop,

      Read More
    • Maximizing B2B Sales from a Tradeshow Exhibit

      ©2017 Chetan Saiya, Zoomifier

      Tradeshow exhibits are a great way to spread or strengthen brand and product awareness, especially in a niche industry. Designing a tradeshow booth, training your team members, tradeshow fees and traveling to the event requires substantial investments. The most common metric used to justify these investments

      Read More
    • Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners

      ©2017 Ian Framson, Trade Show Internet

      In the free market, telecommunications carriers compete for your business. They make investments to keep up with demand. When the market is functioning well, competition puts downward pressure on prices and forces vendors to improve their quality of service. With relative ease, consumers are

      Read More
    • Chatbots, Voice Activation and AI – What to Expect for Events

      ©2017 Corbin Ball & Co.

      A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986, was attempting to communicate with a computer of the day. He did this by bringing the computer mouse to his mouth and speaking into it “Hello Computer” as if it

      Read More
    • 8 Content Ideas for the Screens in Your Trade Show Booth

      Guest Post from Samuel J. Smith,  SocialPoint

      If you are like most exhibitors, you have screens, monitors and tablets in your booth … but you aren’t really sure how to best use this powerful digital tech to create more impact.

      According to a 2015 white paper Tech for Trade Show Exhibitors from Skyline

      Read More
    • Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort

      ©2017 Corbin Ball & Co.

      Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow,

      Read More
    • 5 Stages of Digital Marketing for Sold-Out Events

      © 2017,  Emily Taylor, Digital Marketing Manager, Tradable Bits

      Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.

      Typical conferences go like this: hardly anyone talks about you before event day except

      Read More
    • Trade Show Traffic 101 - How To Get More People Into Your Booth

      ©2017 Mark Koa,  COSRental

      The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.

      But remember:
      Other exhibitors will be competing for the very people you
      Read More
    • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

      ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee

      Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to

      Read More
    • How to Use Your Blog to Promote Events and Tradeshows

      Everyone may have different goals for a trade show. Typical goals can include:

      • Educating people and raising brand awareness,
      • Adding names to an email list,
      • Networking with other people in your industry,
      • Positioning your company or yourself as an expert,
      • Handing out marketing materials,
      • Locating new clients or investors.

      You

      Read More
    • Seven Meetings Technology Trends to Watch for 2017

      © Corbin Ball & Co., September 2016

      These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

      This annual review covers

      Read More
    • Event Data Analytics – New Options for Improving Events and Tradeshows

      By Corbin Ball, Corbin Ball & Co.  © 2016

      Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events.

      There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon

      Read More
    • Social Media Channels Increasingly Becoming Event-centric

      Social Media Channels Increasingly Becoming Event-centric

      © 2016 Corbin Ball, Corbin Ball & Co.

      Social media and events, at their core, bring people together. When used properly, they should go hand-in-hand. Social media providers have recognized this and are increasingly becoming more event-centric in their product offerings.  Here are a few

      Read More
    • Wearable Beacons for Events

      ©2016 Corbin Ball Associates

      Beacon technologies (small, digital “lighthouses” sending out signals that interact with mobile phone apps) are making headway for events. Companies such as DoubleDutch and Eventbase have been using this technology to automate event check-in, for networking, for wayfinding, location-aware polling, generating heat maps of crowd flow

      Read More
    • 5 Apps to Better Share Your Next Event

       

      © 2016 By Jackie Eisenberg, Fueled

       

      It’s important to get your event out into the world quickly. It shows that you take initiative, you’re an awesome planner and you know how to get the guest list poppin’ in a second.

      Everyone knows how to create an event on Facebook,

      Read More

    Coming Engagements

    Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee

    Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to highlight significant trends impacting meeting planners, attendees and exhibitors at events.

    The ten finalists have just been selected with the winner to be announced during IBTM in Barcelona on Wednesday 30 November 2016. Eight judges with experience in the meetings industry and technology but not currently selling technology products scored the entries based on innovation, completeness of concept, and the value to the meetings industry.

    Listed in alphabetical order, the companies selected highlight several paths of technology innovation.  Here are the finalists:

    Aloompa

    This mobile event app company has specialized in festivals and other large outdoor events. Using beacon technology and other geolocation services, Aloompa connects attendee behavior at the festival or event in real time with a feature called LIVESTORY. Curated artist imagery and music are then added to each attendee’s unique timeline. Found in the festival’s mobile app, each unique set list features the ability to stream and share with friends increasing attendee engagement

    EventCollab

    This cloud-based event project management application has strong Google app integration with links to contacts, calendar, Google Drive and more. Collaborators can be placed in circles allowing permissions to share documents, manage tasks, chat, emails and track time.

    EventGeek

    The EventGeek website and app enables teams to collaborate and manage event logistics, including venues, vendors, printing, shipping, travel and budgets. It also plugs into the channels (such as Twitter and Salesforce) to measure ROI and boosting team productivity. Among the features are integration with Slack, Hubspot, Eventbrite, GoToMeetings, Expensify, Salesforce, Zapier, Mailchimp, Google Drive, social channels and more.

    Fly Another Day

    This calendar-based international booking recommendation engine allows the user to search where and when to hold an event so that it doesn’t clash with holidays, festivals, sporting events, tradeshows, strikes or elections. It is a simple idea, but one that is novel and could be significant help to event planners.

    Grip

    This event app combines natural language processing, advanced algorithms and deep neural networks to "match" people at events. In addition, other event applications and registration providers can integrate with the Grip AI engine to make it easier to meet the right people at the right time and place.

    Groupize, Inc.

    This web and mobile app tool allows meeting planners and admins to source, book, track and manage small meetings. It gives direct communication with hotels, while implementing compliance, centralized contract signatures, enforcing preferred hotels/rates and tracking meeting spend.

    GruupMeet

    This fully mobilized destination management, group check-in and event communication system fills a helpful niche for many corporate events.

    Meeting Evolution, LLC

    Meetings Evolution manage is a strategic meeting management (SMM) and event management platform that helps to manage contracts, room block, agenda items, room set up and generation of function sheets/BEOs. Based on the CIC’s APEX standards, the system provides the details to generate a complete event specification guide including F&B, AV, IT, room setup requirements and more. It generates change reports to keep venue updated. IT also includes sourcing for single-entry of contract information.

    Shoflo

    Shoflo allows event planners and production teams to create production run sheets, product schedules, lists and docs in real-time from a central, mobilized application with the changes appearing on all devices. Shoflo is the first end-to-end management software focused on the producing and technical planning of an event, where projects can be easily created and managed and changes can be tracked.

    Visionteractive

    Visionteractive produces social media-triggered smart devices including photo booths and vending machines to help event organizers engage attendees and broaden the event social media footprint. It can help customers with brand recognition, increase visibility in digital media and maximize experiential marketing, event marketing and social media efforts to turn data into a fun, measurable experience.

    Technology trends highlighted:

    As in past recent past years, a significant percentage of the 60 products this year involved mobile technology. There has been a return to basics in this year’s applications including registration, project management and sourcing. Also, a significant percentage (18%) were unique or single category submissions. Here is the percentage breakdown*:

    16%     Mobile event apps

    13%     Registration/check-in/ticketing

    12%     Project management

    8%       Sourcing

    8%       Networking

    6%       Geolocation

    5%       Marketing

    5%       Abstract management

    3%       Virtual site inspection

    3%       Social media applications

    3%       ROI measurement

    3%       Polling

    3%       Lead capture

    3%       Gamification

    3%       Destination management

    18%     Miscellaneous.

    *The total exceeds 100% as several products fall into multiple categories.

    The Judging Committee:

    About IBTM World  
    ibtm world (formerly known as EIBTM) is the flagship event of the ibtm events portfolio with eight events across the globe and owned by Reed Travel Exhibitions, part of the Reed Elsevier Group. ibtm world is a leading global event for the meetings and events industry, held in the vibrant business and tourism destination of Barcelona. The three day event delivers a focused business environment, thought provoking professional education and networking for Exhibitors, Hosted Buyers and Trade Visitors.

    The unique Hosted Buyer Program sets ibtm world apart from other exhibitions, hosting over 4,000 top level decision makers who place international business, and facilitating over 78,000 one to one appointments between exhibitors and buyers.

    This year’s show dates are 29 November- 1 December 2016 in Barcelona. The Technology Watch Award winner will be announced on Wednesday 30 November.


    Corbin Ball, CMP, CSP, DES is a speaker and independent third-party consultant focusing on meetings technology. With 20 years of experience running international citywide technology meetings, he now helps clients worldwide use technology to save time and improve productivity He can be contacted at his extensive web site Corbin Ball Associates - Meetings Technology Headquarters (www.corbinball.com) and followed at www.twitter.com/corbinball

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