Email and eMarketing

  • RSS --Your Magical Online Marketing Tool

    The Internet has been touted as a panacea for marketing communications. This low-cost and highly democratic medium has its problems,

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  • Boost Your Search Engine Marketing

     This article is available in Spanish.  Este artículo está disponible en español.An Interview with John Rasco, CEO and Founder of

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  • Building Effective Websites, Part 3: How to be Bookmarked – How to Bring Customers Back to Your Site Again and Again

    This article is available in Spanish.  Este artículo está disponible en español.  This is the third and last article in

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  • Building Effective Websites, Part 2: How To Be Read -- Maximizing Site Usability and Content

    This article is available in Spanish.  Este artículo está disponible en español.   This is the second article in the Building Effective Websites series,

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  • Pt.1: Building Effective Websites: Search Engine Optimization - Getting to the Top

    Building Effective Websites Part 1: Search Enginge Optimization - Getting to the Top This article is available in Spanish.  Este artículo está disponible

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  • Privacy, Please -- Ethics Demand That Access To Attendees Isn’t Abused

    Reprinted with permission from Meeting Planners' Guide To Using The Web, A Supplement To Meeting News,Successful Meetings and Business Travel News, September 17, 2001. Copyright

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  • The Power of E-marketing -- How Email Marketing Can Boost Attendance in Tough Times

    Reprinted with permission from "The Power of E-marketing," EXPO, January 2002, pp.34–37. Copyright 2002 EXPO Magazine, Overland Park, Kan. The weeks leading

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  • Email Etiquette

    Meeting professionals are coming on-line in record numbers. In a recent MPI survey, 100% (600 of 600 said that they

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  • IS YOUR WEB SITE LEGAL? Conducting a Web Site Audit

    Reprinted with permission of the author. Whether your organization already has a Web site or is planning to create one,

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  • 39 Ways to Use Internet to Promote Meetings

    General Site Construction Craft your site so that it will come near the top of the list when searching with

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What The Audience Is Saying

  • Excellent session! Best one I have attended at PCMA. Needed to be 2 hours! Bring it back in 2014.
    Marguerite Leishman Meetings Manager
    ACTE
  • Amazing! I have not learned so much in such a short time ever! I want more!
    Rafael Olivares Sales Executive
    Finnish Tourism Board
  • "Way beyond the best I could have imagined!"
    Russell Clark Environmental Protection Specialist, U.S.
    Environmental Protection Agency
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