Corbin's Most Recent

  • How Virtual/Augmented/Mixed Reality Is Making Headway at Exhibitions and Events

    ©2017 Corbin Ball, CMP, CSP, DES Google, Facebook, Samsung, Microsoft and other technology companies have each invested billions of dollars

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  • Maximizing B2B Sales from a Tradeshow Exhibit

    ©2017 Chetan Saiya, Zoomifier Tradeshow exhibits are a great way to spread or strengthen brand and product awareness, especially in

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  • Negotiating the Internet Landscape at Hotels and Convention Centers: A Primer for Event Planners

    ©2017 Ian Framson, Trade Show Internet In the free market, telecommunications carriers compete for your business. They make investments to

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  • Chatbots, Voice Activation and AI – What to Expect for Events

    ©2017 Corbin Ball & Co. A classic scene from Star Trek IV: Scotty, the chief engineer transported back to 1986,

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  • 8 Content Ideas for the Screens in Your Trade Show Booth

    Guest Post from Samuel J. Smith, SocialPoint If you are like most exhibitors, you have screens, monitors and tablets in your

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  • Meetings Meet Marketing

    Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort

    ©2017 Corbin Ball & Co. Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional

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  • 5 Stages of Digital Marketing for Sold-Out Events

    © 2017, Emily Taylor, Digital Marketing Manager, Tradable Bits Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing

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  • Trade Show Traffic 101 - How To Get More People Into Your Booth

    ©2017 Mark Koa, COSRental The value of trade shows for marketing is immense. For starters, people at trade shows are already

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  • Meetings Technology Innovation Trends Highlighted with IBTM World’s 2016 Technology & Innovation Watch

    ©2016 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee Established in 2000, The IBTM World Technology

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  • How to Use Your Blog to Promote Events and Tradeshows

    Everyone may have different goals for a trade show. Typical goals can include: Educating people and raising brand awareness, Adding

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