New data collection and analysis tools are making serious headway into events and exhibitions. As planners make many onsite technology choices, they can use them to add value to marketing campaigns—and a significant voice to C-suite conversations. Learn how to examine these trends and explore how they can be integrated to assist marketers, improve the attendee experience and to improve future events.
Learner Objectives:
  • See the range of event data gathering options including wearable beacons, specialized mobile apps, sentiment analysis tools and more to gain insight on attendee behavior and engagement.
  • Understand how analytic techniques and marketing automation systems are being used to make sense of these data to improve marketing, to increase attendee engagement and to increase attendance.
  • Receive numerous links, ideas and tools that will assist in understanding these issues.
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What The Audience Is Saying

  • Excellent session! Best one I have attended at PCMA. Needed to be 2 hours! Bring it back in 2014.
    Marguerite Leishman Meetings Manager
    ACTE
  • Your session blew me away. I could easily listen to your information all day. This was incredibly informative.
    Michael McNutt Human Capital Manager
    Information Experts
  • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
    Michele Mamacos Manager of Events Services
    Northlands
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