Corbin's July/August 2016 TechTalk Newsletter 

Volume XVIII, Issue 4

Welcome to Corbin's TechTalk Newsletter providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries for over seventeen years. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

 In this issue:
  • NEW ARTICLE: Event Data Analytics -- New Options for Events and Tradeshows
  • NEW VIDEO/ARTICLE: The Lowdown on Location-Based Event Technology and More
  • NEW VIDEO INTERVIEW: Mobile and Social's Impact on Events
  • NEWS
  • 18 LINKS FOR MEETINGS, BUSINESS AND FUN
  • QUOTES OF THE MONTH
  • RECENT ARTICLES WITH "QUOTES FROM CORBIN"
  • SUBSCRIBE AND THE FINE PRINT

Big data analytics (the ability to analyze large volumes of data from many sources) are making headway into events. There has been an explosion of data collection sources before, during and after events:  mobile event apps (where every touch is trackable), beacon technology, twitter feeds, polling, a range of social media input, live streaming, exhibit hall heat maps, procurement databases and much more.
Fortunately, several technology companies are stepping up to address this blizzard of data with the goal of improving event ROI, improving the attendee experience and making better events and exhibition decisions. This article covers a number of them.
 

Nicely edited video interview by Jamie Muro and Convene article by Corin Hirsch -- recorded in Vancouver at PCMA.
 

Short interview taken at E2MA on the impact of social and mobile technology for event marketing. 
 

NEWS

Corbin's January/February 2014 TechTalk Newsletter - http://www.corbinball.com/techtalk/index.cfm?fuseaction=cor_av&artID=9177

Vista Equity Partners (owners of Cvent and Lanyon) buys marketing automation giant Marketo for $1.8B in cash 
This very significant move holds promise to fully integrate marketing automation into the meetings technology arena.


etouches Acquires Hospitality Sourcing and Booking Solution, Zentila  Etouches expands its range of meeting management modules by adding this high-end booking and sourcing solution. 


Corbin to Chair IBTM Worlds Technology and Innovation Watch Award for the 13th Year

The IBTM Technology & Innovation Watch, established in 2000, is the original meetings technology award! I have had the honor of chairing the judging committee for the past 12 years and am eagerly looking forward to doing so again this year. This award has highlighted wide assortment of international events technology innovations that continue to impact the events industry. With new ideas bubbling up every day, I expect that this year’s competition will be excellent.

Tech Watch Application Form:

Does your company have a new, innovative technology product applicable to the meetings and tradeshow industry?

Would you like to get substantial free publicity for it?  And a free booth at IBTM World in Barcelona as well?  If so, apply HERE.  


60 Most Influential Event Professionals To Follow by Science

Honored to be included at #5 on this list created by Bizzabo. The rankings are based on Klout Score, Moz Page Authority, Twitter Follower/Following ratio, and other qualifications.  


18 LINKS FOR MEETINGS, BUSINESS AND FUN

Got fun videos? Or helpful business or meeting planning links? Send them to This email address is being protected from spambots. You need JavaScript enabled to view it.

6 Meeting Industry-Related Sites: 


6 Sites Just for Fun:


QUOTES OF THE MONTH:

 "There is a cult of ignorance in the United States, and there has always been. The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that 'my ignorance is just as good as your knowledge." --Isaac Asimov, American writer, 1920-1992 (thanks to Conversation Matters Newsletter)"
 
"Those who can make you believe absurdities, can make you commit atrocities" -- Voltaire

SHORT-SIGHTED TECHNOLOGY PREDICTIONS OF THE MONTH:

"I watched his countenance closely, to see if he was not deranged ... and I was assured by other senators after he left the room that they had no confidence in it." -- U.S. Senator Smith of Indiana, after witnessing a demonstration of Samuel Morse's telegraph (1842)
 
"They never will try to steal the phonograph. It is not of any commercial value." -- Thomas Edison (c. 1915)
 

RECENT MENTIONS AND QUOTES FROM CORBIN:


SUGGESTION BOX: 
Please send along any questions, ideas or suggestion on how to make this newsletter more useful for you: This email address is being protected from spambots. You need JavaScript enabled to view it. 
 
CORBIN'S SPEAKING CALENDAR
My July/August 2016 travel schedule is bringing me to Halifax, New Brunswick, Prince Edward Island, Phoenix, Seattle, Amsterdam, London and likely a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well, so please contact me and let's set a date. 
 
CORBIN'S CONSULTING AND WRITING SERVICES  

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PONSORSHIP: 

Want to help sponsor Corbin's Tech Talk Newsletter sent to nearly 11,000 subscribers in more than 70 countries interested in meetings, events, trade show and hotel technology?  Find out the details at the TechTalk Sponsorship Page
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PRIVACY STATEMENT:
Your, e-mail address and any other information will never be sold, traded, rented, bartered, or given away. Nor will it be used for any other purpose than to communicate with you.   

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heck out the TechTalk FAQ (Frequently Asked Questions) File or send a message to: This email address is being protected from spambots. You need JavaScript enabled to view it..

PASS IT ON: 
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CONTACT INFO: 
Corbin Ball, CSP, CMP, DES, MS
Corbin Ball & Co.
506 14th Street, Bellingham, WA 98225 USA
Phone: 360-734-8756
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Web:   www.corbinball.com
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 ©2016 Corbin Ball & Co. 

 

This newsletter and its content are proprietary products. All rights reserved.
Please forward the entire letter to anyone you feel may be interested.

Thanks to our sponsors who make TechTalk possible:

SpotMe
"We're using the SpotMe app to let 400 evangelists take control of the agenda and create their own sessions at our annual agile community event" - Hannah Shain, Rally Software  

SpotMe's robust mobile event app technology, meeting architecture consulting and support empower you to achieve your vision.

ungerboeck

Ungerboeck Software has 30+ years of experience providing event management software to the world's top exhibitions, conferences and associations. Ungerboeck offers an industry-leading solution that contains a CRM system designed for booth sales, a comprehensive event registration system, modern CAD floor-planning tools, and integrated accounting. Visit ungerboeck.com for more information.
 AllianceTech
AllianceTech is the leading event technology solutions provider focused on metrics & analytics. Our technology suite is designed to provide customers with an end-to-end solution for their conference and event needs. Lead retrieval, event mobile guides, attendance tracking, electronic surveys and RFID are among some of the solutions we offer. 

AttendeeNet
Attendee Management Inc.

AMi breaks down the barriers to online registration, housing, travel and e-marketing. No license fees, no software to manage, just dedicated, experienced service. Pay only for what you need, and provide the solutions your attendees and clients expect. Contact This email address is being protected from spambots. You need JavaScript enabled to view it., or call 512-842-1612

CadmiumCD
At CadmiumCD we focus on the technology needs of event planners. We specialize in technology tools and services to collect, manage and distribute educational materials at conferences and events.  Our services include: Call for Papers, Speaker Data Management, Conference Proceedings, Audio Recordings, Electronic Meeting Posters, Online Itinerary Planners, Conference Apps and Online Evaluations.

   Certain Software 

Certain Software is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver to meeting and event professionals streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim.
CTI New1

CTI Meeting Technology
For more than 30 years, CTI Meeting Technology has provided medical, scientific, and engineering associations with content management, abstracts handling, presentation management, and digital asset support.

We understand your unique challenges and offer integrated solutions to make your life easier and your conferences more successful!

etouches

etouches is a global end-to-end event management software solution. The success-oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has been able to serve more than 20,000 event professionals in corporations, associations, agencies and educational institutions.

EventProEventPro Software
Whether your needs relate to venue scheduling, event planning, online attendee registrations, table and seating management, floor plans, travel and accommodation management, budgeting, invoicing, online payments, catering and delivery management, a mixture of all the above, or a varied selection of other event, venue and catering management requirements, EventPro has you covered!

EventsAir
EventsAir by Centium Software is for event organizers needing a turnkey solution to efficiently manage events. Easy to use and mobile optimized, it features unique capabilities, including real-time data, mobile apps and multiple productivity tools in a secure cloud environment. It's an end-to-end solution developed by and for event professionals.
IMEXAmerica

IMEX America October 18-20, 2016, Las Vegas

A power-packed event for business - the global trade show for the incentive travel, meetings and events industry in the U.S.

ITM

ITN International
ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, event agencies, tradeshow managers, and exhibitors on six continents.

MeetingEvolution 
Meeting Evolution (ME) - a web-based Strategic Meetings Management (SMM) platform managing the entire meetings lifecycle. ME SMM includes event request processing; sourcing of venues, custom contract management, post-event reporting and meeting spend analysis; event planning to create BEO's; attendee registration and housing with a dynamic on-line/mobile APP for your attendees.
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