©2018 By Corbin Ball, CMP, CSP, DES

Video marketing is king! The State of Video Marketing in 2018 report from Wyzowl details numerous survey statistics about the growth and increasing power of using video for marketing products and services.

This applies to events. The creative use of video can help

©2018,  Corbin Ball, CMP, CSP, DES

Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties box, the movie star promoting to the TV cameras, the Nike Swoosh on sports star’s clothing all are part of advertising. Psychologists have long realized that buyers are more

©2018 Guest post by Mark Kao, COS Rental

Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named it ELIZA. But the idea didn’t catch on until 50 years later.

Today, chatbots are the talk of the event planning and marketing town. If you’ve wanted to know more

Corbin Ball, CMP, CSP, DES

As someone who sees a wide array of event designs in the 30-40 events I attend annually, it is refreshing to see a number of innovative event designs in a single conference. This was the case with the recent EventTech conference in Las Vegas produced

©2018 Corbin Ball, CMP, CSP, DES, MS

What is blockchain?

According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”

Blockchain is a means of managing electronic

©2017 Guest Post by Brendan Scully, Scully Creative Labs LLC

Trade shows offer a great opportunity to promote your business and its products, but you have to do what you can to make the most of this opportunity. You are competing with other companies for attention, so it is important

This annual review covers many of the major events technology

Guest posting by Kevin Maddox

Mobile phones and computers were considered science fiction in the early nineties. Back then, video chatting was also a distant dream, or rather it was a concept that was solely reserved for Star Trek. Technology has progressed exponentially since then. Last decade, we saw virtual

2017 Corbin Ball & Co.

Texting is the most widely-used and frequently used mobile app with 97% of Americans smart phone users using it at least once a day. ( Pew Research Center ). Additionally, t ext messages have a 98% open rate, while email has only a 20% open rate ( Mobile

©2017 Guest post by Tim Brown, GES

Augmented Reality (AR) is an emerging, but nevertheless effective technology platform that is beginning to impact the event industry in various ways.

AR uses a device to view a real-world environment that is augmented by other digital elements, giving consumers new and exciting