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News
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The September/October 2018 (20th Anniversary) Issue of Corbin's TechTalk News Now Available +
The September/October 2018 issue of Corbin's TechTalk Newsletter is out providing the latest in technology to nearly 9,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
In this issue:
- NEW ARTICLE: Virtual Vs. Augmented/Mixed Reality
Corbin to Chair IBTM's Technology and Innovation Watch Award for the 15th Year. +
This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
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Corbin to be Inducted into the EIC Hall of Leaders +
Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton will be inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry. The awards celebration will occur on October 16, 2018 in Las Vegas during IMEX America.
Personal note: I feel tremendously honored and
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Corbin Ball & Co. Marks Its 21st Anniversary +
In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many…
Read MoreCorbin Named as One of the Top 30 CMP Influencers by the CIC +
I am very happy and honored to be included with 29 other colleagues in this first peer-nominated influencers campaign celebrating the 30th anniversary of the Certified Meeting Professionals (CMP) program.
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As the 30th anniversary year of the Certified Meeting Professional Program began, the Convention Industry Council (CIC), which administers the program, wanted to recognize this milestone by honoring the CMPs
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Latest Articles
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Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption
© 2018 Corbin Ball The twisting of reality is becoming common practices in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a…Read More -
Retrospect Article: The Revolution - The Future of Mobile Technology for Events
Editors note: As part of the 20th anniversary issue of TechTalk, I thought I would include an article I wrote in 1999 -- at the turn of the new millennium (back in the time of 1G phones where even flip phones had not yet been invented). In this article, I predict…Read More -
Tips to Come Up with More Effective Promo Videos for Events
©2018 Arthur Retman, Movavi As a medium there are many ways to utilize videos for events – but one of the most popular is definitely promo videos. A promo video is basically any video that is used to promote or market the event, and boost its visibility, entice prospects, or directly…Read More -
As Technology Changes Events, These Five Elements Will Likely Stay the Same
We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very…Read More -
Five Trends That Will Revolutionize Trade Show Marketing in 2019
©2018 - Guest Post by Ryan Gould, Elevation Marketing If you’re a business owner or marketer who’s serious about maximizing ROI, then you need to have a presence at industry trade shows. It’s all in the statistics—when it comes to efficiency, 85% of B2B marketers and salespeople say that trade shows…Read More -
Face Recognition – The Next Step to Streamline Events
Face recognition (FR) is rapidly becoming part of our everyday lives. iPhone X users open their phone using FR as their passwords. Airlines and TSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent…Read More -
Three Steps to Cope with Technology Change
When laptops computers first appeared in the early 1990s, manufactures called them “freedom machines” with ads showing smiling users inputting at the poolside and the beach. We don’t see these ads anymore. People are aware that technology isn’t increasing our leisure time -- we seem to be working harder than ever!…Read More -
50 Ideas Using Video to Market and Improve Expos and Events
©2018 By Corbin Ball, CMP, CSP, DES Video marketing is king! The State of Video Marketing in 2018 report from Wyzowl details numerous survey statistics about the growth and increasing power of using video for marketing products and services. This applies to events. The creative use of video can help…Read More -
Leveraging Social Influencers to Build Meeting Involvement and Attendance
©2018, Corbin Ball, CMP, CSP, DES Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties box, the movie star promoting to the TV cameras, the Nike Swoosh on sports star’s clothing all are part of advertising. Psychologists have long realized that buyers are more likely…Read More -
Event Chatbot 101 - Essential Questions Answered
©2018 Guest post by Mark Kao, COS Rental Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named it ELIZA. But the idea didn’t catch on until 50 years later. Today, chatbots are the talk of the event planning and marketing town. If you’ve wanted to know more…Read More -
7 Event Design Ideas from EventTech Las Vegas
Corbin Ball, CMP, CSP, DES As someone who sees a wide array of event designs in the 30-40 events I attend annually, it is refreshing to see a number of innovative event designs in a single conference. This was the case with the recent EventTech conference in Las Vegas produced…Read More -
Blockchain and Ethereum -- How Can They Be Used for Events?
©2018 Corbin Ball, CMP, CSP, DES, MS What is blockchain? According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” Blockchain is a means of managing electronic…Read More -
Overcoming SMM Technology Challenges
©2018 Robert Walters, Meeting Evolution Recent articles have indicated that many organizations attempting to deploy a Strategic Meetings Management (SMM) technology solution have not experienced the savings and improvement they expected. In many instances, the reason has nothing to do with the technology selected – but the internal procedures and processes…Read More -
Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
©2017 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to…Read More -
The Top 5 Benefits of Augmented Reality for Trade Shows
©2017 Guest Post by Brendan Scully, Scully Creative Labs LLC Trade shows offer a great opportunity to promote your business and its products, but you have to do what you can to make the most of this opportunity. You are competing with other companies for attention, so it is important…Read More
Coming Engagements
| 26 Nov 2018 08:00AM - 05:00PM IBTM - Barcelona |
What The Audience Is Saying
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Excellent session! Best one I have attended at PCMA. Needed to be 2 hours! Bring it back in 2014.Meetings Manager
ACTE -
"I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."President
HB Stubbs Company -
Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.Manager of Events Services
Northlands
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