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News

  • The July/August 2018 Issue of Corbin's TechTalk News Now Available +

    The July/August issue of TechTalk News   is now available and is packed with new meetings technology articles, links and ideas! 

    In this issue:

    • NEW ARTICLE: As Technology Changes Events, These Five Elements Will Stay the Same
    • NEW PODCAST: Leading Learning: Technology, Meetings and Learning with Corbin Ball
    • NEW ARTICLE: 5 Trends That Will Revolutionize Trade Show Marketing in 2019
    • NEWS
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  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 15th Year. +

    This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
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  • Calling #EventTech Providers: IBTM Technology Watch Award Applications Are Now Open +

    The IBTM Technology Watch, established in 2000, is the original meetings technology award! I have had the honor of chairing the judging committee for the past 15 years and am eagerly looking forward to doing so again this year. This award has highlighted wide assortment of international events technology innovations that continue to impact the events industry. With new ideas
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  • Corbin to be Inducted into the EIC Hall of Leaders +


    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton will be inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration will occur on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and
    …     Read More

  • Corbin Ball & Co. Marks Its 21st Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many… Read More

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    Latest Articles

    • 1 As Technology Changes Events, These Five Elements Will Likely Stay the Same
    • 2 Five Trends That Will Revolutionize Trade Show Marketing in 2019
    • 3 Face Recognition – The Next Step to Streamline Events
    • 4 Three Steps to Cope with Technology Change
    • 5 50 Ideas Using Video to Market and Improve Expos and Events
    • 6 Leveraging Social Influencers to Build Meeting Involvement and Attendance
    • 7 Event Chatbot 101 - Essential Questions Answered
    • 8 7 Event Design Ideas from EventTech Las Vegas
    • 9 Blockchain and Ethereum -- How Can They Be Used for Events?
    • 10 Overcoming SMM Technology Challenges
    • 11 Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
    • 12 The Top 5 Benefits of Augmented Reality for Trade Shows
    • 13 Eight Meetings Tech Trends to Watch for 2018
    • 14 How to Leverage Live Social Media Coverage for Event Engagement
    • 15 Evolutionary Changes In The World Of Event Tech

    • As Technology Changes Events, These Five Elements Will Likely Stay the Same

      We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very

      …
      Read More

    • Five Trends That Will Revolutionize Trade Show Marketing in 2019

      ©2018 - Guest Post by  Ryan Gould, Elevation Marketing

      If you’re a business owner or marketer who’s serious about maximizing ROI, then you need to have a presence at industry trade shows. It’s all in the statistics—when it comes to efficiency, 85% of B2B marketers and salespeople say that trade shows

      …
      Read More

    • Face Recognition – The Next Step to Streamline Events

      Face recognition (FR) is rapidly becoming part of our everyday lives. iPhone X users open their phone using FR as their passwords. Airlines and TSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent

      …
      Read More

    • Three Steps to Cope with Technology Change

      When laptops computers first appeared in the early 1990s, manufactures called them “freedom machines” with ads showing smiling users inputting at the poolside and the beach. We don’t see these ads anymore. People are aware that technology isn’t increasing our leisure time -- we seem to be working harder than ever!

      …
      Read More

    • 50 Ideas Using Video to Market and Improve Expos and Events

      ©2018 By Corbin Ball, CMP, CSP, DES

      Video marketing is king! The State of Video Marketing in 2018 report from Wyzowl details numerous survey statistics about the growth and increasing power of using video for marketing products and services.

      This applies to events. The creative use of video can help

      …
      Read More

    • Leveraging Social Influencers to Build Meeting Involvement and Attendance

      ©2018,  Corbin Ball, CMP, CSP, DES

      Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties box, the movie star promoting to the TV cameras, the Nike Swoosh on sports star’s clothing all are part of advertising. Psychologists have long realized that buyers are more

      …
      Read More

    • Event Chatbot 101 - Essential Questions Answered

      ©2018 Guest post by Mark Kao, COS Rental

      Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named it ELIZA. But the idea didn’t catch on until 50 years later.

      Today, chatbots are the talk of the event planning and marketing town. If you’ve wanted to know more

      …
      Read More

    • 7 Event Design Ideas from EventTech Las Vegas

      Corbin Ball, CMP, CSP, DES

      As someone who sees a wide array of event designs in the 30-40 events I attend annually, it is refreshing to see a number of innovative event designs in a single conference. This was the case with the recent EventTech conference in Las Vegas produced

      …
      Read More

    • Blockchain and Ethereum -- How Can They Be Used for Events?

      ©2018 Corbin Ball, CMP, CSP, DES, MS

      What is blockchain?

      According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”

      Blockchain is a means of managing electronic

      …
      Read More

    • Overcoming SMM Technology Challenges

      ©2018 Robert Walters, Meeting Evolution

      Recent articles have indicated that many organizations attempting to deploy a Strategic Meetings Management (SMM) technology solution have not experienced the savings and improvement they expected.  In many instances, the reason has nothing to do with the technology selected – but the internal procedures and processes

      …
      Read More

    • Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch

      ©2017 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee

      Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to

      …
      Read More

    • The Top 5 Benefits of Augmented Reality for Trade Shows

      ©2017 Guest Post by Brendan Scully, Scully Creative Labs LLC

      Trade shows offer a great opportunity to promote your business and its products, but you have to do what you can to make the most of this opportunity. You are competing with other companies for attention, so it is important

      …
      Read More

    • Eight Meetings Tech Trends to Watch for 2018

      These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

      This annual review covers many of the major events technology

      …
      Read More

    • How to Leverage Live Social Media Coverage for Event Engagement

      Guest post by Reno Marci

      Live events have a unique value to marketers, because they afford businesses face-to-face time with potential customers, allow for physical demonstrations of products and services, and can be used for lead generation purposes. However, social media means that interactions no longer need to be face-to-face

      …
      Read More

    • Evolutionary Changes In The World Of Event Tech

      Guest posting by Kevin Maddox

      Mobile phones and computers were considered science fiction in the early nineties. Back then, video chatting was also a distant dream, or rather it was a concept that was solely reserved for Star Trek. Technology has progressed exponentially since then. Last decade, we saw virtual

      …
      Read More

    Coming Engagements

    24 Jul 2018
    Cvent Connect - Las Vegas
    21 Aug 2018
    TriBE: Sarawak Convention Bureau Event -- Malaysian Borneo
    15 Oct 2018
    IMEX America - Las Vegas
    16 Oct 2018
    05:00PM - 10:00PM
    2018 Hall of Leaders & Pacesetter Awards Celebration - Las Vegas
    26 Nov 2018
    08:00AM - 05:00PM
    IBTM - Barcelona
    View Full Calendar

    What The Audience Is Saying

    • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
      Michele Mamacos Manager of Events Services
      Northlands
    • Corbin, ALWAYS a homerun presentation of great info!
      Peter O’Brien Marriott Global Sales
    • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
      Scott Stubbs President
      HB Stubbs Company
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