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News
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The July/August 2018 Issue of Corbin's TechTalk News Now Available +
The July/August issue of TechTalk News is now available and is packed with new meetings technology articles, links and ideas!In this issue:
- NEW ARTICLE: As Technology Changes Events, These Five Elements Will Stay the Same
- NEW PODCAST: Leading Learning: Technology, Meetings and Learning with Corbin Ball
- NEW ARTICLE: 5 Trends That Will Revolutionize Trade Show Marketing in 2019
- NEWS
Corbin to Chair IBTM's Technology and Innovation Watch Award for the 15th Year. +
Calling #EventTech Providers: IBTM Technology Watch Award Applications Are Now Open +
Corbin to be Inducted into the EIC Hall of Leaders +
Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton will be inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry. The awards celebration will occur on October 16, 2018 in Las Vegas during IMEX America.
Corbin Ball & Co. Marks Its 21st Anniversary +
In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many…
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Latest Articles
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As Technology Changes Events, These Five Elements Will Likely Stay the Same
Read MoreWe are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very
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Five Trends That Will Revolutionize Trade Show Marketing in 2019
Read More…©2018 - Guest Post by Ryan Gould, Elevation Marketing
If you’re a business owner or marketer who’s serious about maximizing ROI, then you need to have a presence at industry trade shows. It’s all in the statistics—when it comes to efficiency, 85% of B2B marketers and salespeople say that trade shows
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Face Recognition – The Next Step to Streamline Events
Read MoreFace recognition (FR) is rapidly becoming part of our everyday lives. iPhone X users open their phone using FR as their passwords. Airlines and TSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent
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Three Steps to Cope with Technology Change
Read More…When laptops computers first appeared in the early 1990s, manufactures called them “freedom machines” with ads showing smiling users inputting at the poolside and the beach. We don’t see these ads anymore. People are aware that technology isn’t increasing our leisure time -- we seem to be working harder than ever!
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50 Ideas Using Video to Market and Improve Expos and Events
Read More©2018 By Corbin Ball, CMP, CSP, DES
Video marketing is king! The State of Video Marketing in 2018 report from Wyzowl details numerous survey statistics about the growth and increasing power of using video for marketing products and services.
This applies to events. The creative use of video can help
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Leveraging Social Influencers to Build Meeting Involvement and Attendance
Read More©2018, Corbin Ball, CMP, CSP, DES
Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties box, the movie star promoting to the TV cameras, the Nike Swoosh on sports star’s clothing all are part of advertising. Psychologists have long realized that buyers are more
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Event Chatbot 101 - Essential Questions Answered
Read More©2018 Guest post by Mark Kao, COS Rental
Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named it ELIZA. But the idea didn’t catch on until 50 years later.
Today, chatbots are the talk of the event planning and marketing town. If you’ve wanted to know more
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7 Event Design Ideas from EventTech Las Vegas
Read MoreCorbin Ball, CMP, CSP, DES
As someone who sees a wide array of event designs in the 30-40 events I attend annually, it is refreshing to see a number of innovative event designs in a single conference. This was the case with the recent EventTech conference in Las Vegas produced
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Blockchain and Ethereum -- How Can They Be Used for Events?
Read More©2018 Corbin Ball, CMP, CSP, DES, MS
What is blockchain?
According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.”
Blockchain is a means of managing electronic
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Overcoming SMM Technology Challenges
Read More…©2018 Robert Walters, Meeting Evolution
Recent articles have indicated that many organizations attempting to deploy a Strategic Meetings Management (SMM) technology solution have not experienced the savings and improvement they expected. In many instances, the reason has nothing to do with the technology selected – but the internal procedures and processes
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Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch
Read More…©2017 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee
Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to
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The Top 5 Benefits of Augmented Reality for Trade Shows
Read More©2017 Guest Post by Brendan Scully, Scully Creative Labs LLC
Trade shows offer a great opportunity to promote your business and its products, but you have to do what you can to make the most of this opportunity. You are competing with other companies for attention, so it is important
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Eight Meetings Tech Trends to Watch for 2018
Read MoreThese are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.This annual review covers many of the major events technology
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How to Leverage Live Social Media Coverage for Event Engagement
Read More…Guest post by Reno Marci
Live events have a unique value to marketers, because they afford businesses face-to-face time with potential customers, allow for physical demonstrations of products and services, and can be used for lead generation purposes. However, social media means that interactions no longer need to be face-to-face
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Evolutionary Changes In The World Of Event Tech
Read MoreGuest posting by Kevin Maddox
Mobile phones and computers were considered science fiction in the early nineties. Back then, video chatting was also a distant dream, or rather it was a concept that was solely reserved for Star Trek. Technology has progressed exponentially since then. Last decade, we saw virtual
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Coming Engagements
| 21 Aug 2018 TriBE: Sarawak Convention Bureau Event -- Malaysian Borneo |
| 15 Oct 2018 IMEX America - Las Vegas |
| 16 Oct 2018 05:00PM - 10:00PM 2018 Hall of Leaders & Pacesetter Awards Celebration - Las Vegas |
| 26 Nov 2018 08:00AM - 05:00PM IBTM - Barcelona |
What The Audience Is Saying
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"I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."President
HB Stubbs Company -
"On a scale of 1 to 10, your session was a 20!"Manger of Meetings and Events
College of Family Physicians of Canada -
"Way beyond the best I could have imagined!"Environmental Protection Specialist, U.S.
Environmental Protection Agency
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