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Consulting
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Software Tools
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News
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The 2019 Quarter 3 Issue of Corbin's TechTalk News Now Available +
The 2019 Quarter 3 Issue of Corbin's TechTalk News is new available providing the latest in technology to nearly 9,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
In this issue:
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Calling #EventTech Innovators: IBTM Technology Watch Award Applications Are Now Open +
Does your company have a new, innovative technology product applicable to the meetings and tradeshow industry? Would you like to get substantial free publicity for it? And a free booth at IBTM World in Barcelona as well? Further information and application form HERE .
The IBTM Technology Watch, established in 2000, is the original meetings technology award and one of the
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Corbin to Chair IBTM's Technology and Innovation Watch Award for the 16th Year. +
This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
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Corbin Ball & Co. Marks Its 22nd Anniversary +
In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many…
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Latest Articles
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The Event Technology Revolution – Are We There Yet?
I recently attended an open-air concert in the small city where I live. Before the music began, I noticed what appeared to be three generations of women sitting in front of me (a teenage daughter, mother and an elderly grandmother). I heard a phone ring and watched the grandmother reach…Read More -
2019 Trade Show Trends That Exhibitors Need to Be Following to Maximize Customer Engagement
Industry trade shows enable companies to get the opportunity to make a lasting impact on potential clients, affiliates, and customers. Companies joining a trade show face the combined risk and opportunity of being compared with competitors and other booth designs in a live space. In a previous feature, we looked at…Read More -
How to Use Instagram to Promote Your Event (and Sell it Out)
2019 Guest Post by Natasha Ponomaroff As of 2018, Instagram had an estimated 77.6 million active users. 500 million people use Instagram every single day; 71% of U.S. businesses use Instagram and 23% of Instagram images are more likely to get ‘likes’ vs Facebook images. Still not impressed? How about…1…Read More -
Second Screen Technology for Events: What Are the Options?
©2019 Corbin Ball, CMP, CSP, DES Presenters and meeting planners are often faced with the following dilemmas: In today’s multitasking environment where event participants are regularly on their mobile devices, how to keep their attention? How do you keep attendees engaged? And how can you best measure their interests and…Read More -
Event Planning Technology: 6 Essential Features to Use
©2019 Guest Post: Callie Walker, ePly Event planning technology can be a broad subject, but it can be boiled down to this definition: Any technology that helps you plan, manage, and organize data when putting on an event. Different types of organizations put on different events, but all organizations can benefit from…Read More -
The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?
There are many event tech choices available to manage nearly every aspect of the meeting planning process as well as enriching the attendee experience. For example, I track nearly 1,500 event tech products in 60 categories at my website: corbinball.com/tips-tools/corbinslist. . With so many choices, the planner’s dilemma is: how does…Read More -
Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch
©2018 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to highlight significant…Read More -
6 Tips to Maximize your Tradeshow Booth
©2018 Guest post from Shem Szot Everyone knows that tradeshows are an excellent chance to spread the word about your business. A physical presence and personal engagement can often leave deeper impressions than online interaction alone. And joining a tradeshow means you don’t have to worry about bringing in the…Read More -
Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption
© 2018 Corbin Ball The twisting of reality is becoming common practices in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a…Read More -
Retrospect Article: The Revolution - The Future of Mobile Technology for Events
Editor's note: As part of the 20th anniversary issue of TechTalk, I thought I would include an article I wrote in 1999 -- at the turn of the new millennium (back in the time of 1G phones when even flip phones had not yet been invented). In this article, I predict…Read More -
Tips to Come Up with More Effective Promo Videos for Events
©2018 Arthur Retman, Movavi As a medium there are many ways to utilize videos for events – but one of the most popular is definitely promo videos. A promo video is basically any video that is used to promote or market the event, and boost its visibility, entice prospects, or directly…Read More -
As Technology Changes Events, These Five Elements Will Likely Stay the Same
We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very…Read More -
Five Trends That Will Revolutionize Trade Show Marketing in 2019
©2018 - Guest Post by Ryan Gould, Elevation Marketing If you’re a business owner or marketer who’s serious about maximizing ROI, then you need to have a presence at industry trade shows. It’s all in the statistics—when it comes to efficiency, 85% of B2B marketers and salespeople say that trade shows…Read More -
Facial Recognition – The Next Step to Streamline Events
Facial recognition (FR) is rapidly becoming part of our everyday lives. iPhone X users open their phone using FR as their passwords. Airlines and TSA are starting to use FR as a faster and more secure way of check-in and boarding flights. Apple, Facebook, Google and Snapchat have made recent…Read More -
Three Steps to Cope with Technology Change
When laptops computers first appeared in the early 1990s, manufactures called them “freedom machines” with ads showing smiling users inputting at the poolside and the beach. We don’t see these ads anymore. People are aware that technology isn’t increasing our leisure time -- we seem to be working harder than ever!…Read More
Coming Engagements
| 08 Sep 2019 08:00AM - 05:00PM IMEX America - Las Vegas, NV - USA |
| 08 Oct 2019 North Florida Chapter of MPI - Jacksonville FL |
| 19 Nov 2019 IBTM World - Barcelona, Spain |
| 11 Dec 2019 01:00PM - 02:00PM Meetings Today Webinar - 1:00PM EST |
What The Audience Is Saying
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Amazing! I have not learned so much in such a short time ever! I want more!Sales Executive
Finnish Tourism Board -
Sensational session. Worth the entire PCMA registration fee.Chief Strategist
Bonnie Walsh Associates -
"On a scale of 1 to 10, your session was a 20!"Manger of Meetings and Events
College of Family Physicians of Canada
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