Everyone may have different goals for a trade show. Typical goals can include:
- Educating people and raising brand awareness,
- Adding names to an email list,
- Networking with other people in your industry,
- Positioning your company or yourself as an expert,
- Handing out marketing materials,
- Locating new clients or investors.
You can try to do a few, or even all of these goals at a trade show or event. However, what if you could do it even better so that by the time you showed up, you already had some idea of the topics most relevant to those attending your event? What if you had already gotten some people on an email list and were now on step two of making contact with them at the show? What if you had a way to make sure people didn’t pass your booth by in the mayhem of most trade shows? Using a blog can help you achieve these goals, Here’s how.
Leverage Your Blog to Meet Your Event Goals
Want to make sure you attract a crowd to your next event? Prime the pump with some easy-to-adopt marketing strategies before you get there. All you have to do is leverage your blog with these easy steps:
1. Add a Landing Page on the Blog -
Before you can get started driving traffic to your blog for the event, you should put up a special landing page about the event or trade show specifically. Include all the details, embed videos of past events, and make it as exciting as possible.
2. Add Links In Your Other Content -
If you have old content that has anything to do with the topics being addressed at the trade show, then make sure to update those old posts with a link to the trade show or event coming up. You can even create new content about trends in the industry and then add a link to the upcoming show or event to let others know where they can find out more in person.
3. Add Social Sharing Buttons -
Each blog article should have social sharing buttons added into it to make it easy to share on sites like Facebook and Twitter with one-click. Always include images or videos wherever possible, in your blog posts so that posts can also be shared on sites like Pinterest and YouTube.
4. Use Social Media to Promote Blog -
Once you have a few good sets of articles on the blog and a landing page, you can promote the content via social media to draw attention to the event:
- Tweet to a Press List - Use the mentioning feature in Twitter with the @ sign to mention people on a press list you’ve developed ahead of time. For instance, you can mention local newspapers, reporters, writers, public figures, local organizations, and anyone who might be interested in attending.
- Best Photo Instagram Contest - Create a contest to help you promote your trade show and show the results of past contest on your blog with winning pictures. Instagram is a great way to attract a younger crowd, if that’s your aim or the trade show.
- Most FB Shares, Likes, and Comments Contest - If your aim is just to get the word out about the event, then there are blog widgets, like Rafflecopter, that can help you set up a social media contest that counts likes, shares, and comments as well as tweets. Just install them in your blog and get started creating a contest in minutes. They even offer email integration, for a price, if you want to use it to create a survey to field potential topics at the upcoming event at the same time that you get some pre-qualified leads.
5. Stream and Take Video -
Don’t forget to stream or take video of the event or trade show so that you can show it as it happens or later on, via other blog articles. In this way, you are actually creating content for the blog, just by attending your own event. You can even interview people who stop by your booth and get their opinion on events and the show in general. Be sure to have a consent form from them to sign giving you permission to use their image on your blog.
Which Strategy Works Best?
If your goal is to increase names on a mailing list, than a survey with an email opt-in could help get the ball rolling. If it is to get noticed by people in the press, then tweet mentions might work. If you want to start educating and raising brand awareness, then add more content, using links and share buttons to drive traffic back to the landing page. Using a blend to hedge your bets is probably the way to ensure success.
Robert Mening has been interested in technology and the web since he can remember. A web developer and designer since 2004, he created WebsiteSetup; a website he has dedicated to helping people learn what they need to setup their own websites