Presentations

Informative, thought-provoking, inspiring and fun programs. Read More

Consulting

Boost your company's technology with Corbin’s consulting services. Read More

Corbin’s Link List

The web’s most extensive list of industry categorized links! Read More

Articles

Hundreds of free articles on meetings technology and event planning. Read More

TechTalk

Subscribe to Corbin's Free High-Content Bi-Monthly Newsletter. Read More

Software Tools

Free planning tools, spreadsheets, templates, handbooks, & more. Read More
  • 1
 

News

  • The 2019 Quarter 4 Issue -- the Final Issue of Corbin's TechTalk News is Now Available +

      

    Welcome to the final issue of Corbin's TechTalk Newsletter (see below). 

    This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.

    In this issue:
    • NEW ARTICLE: Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
    • NEW ARTICLE: A 60-Year Timeline of Events Technology Innovation
Read More
  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 16th Year. +

    This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
    Read More
  • Corbin Ball & Co. Marks Its 22nd Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Inducted into the EIC Hall of Leaders +

    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton was inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration occured on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and thrilled to
    Read More
    • 1

    Latest Articles

    • 1 Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
    • 2 A 60-Year Timeline of Events Technology Innovation
    • 3 How 5G Will Revolutionize the Event Industry
    • 4 The Event Technology Revolution – Are We There Yet?
    • 5 2019 Trade Show Trends That Exhibitors Need to Be Following to Maximize Customer Engagement
    • 6 How to Use Instagram to Promote Your Event (and Sell it Out)
    • 7 Second Screen Technology for Events: What Are the Options?
    • 8 Event Planning Technology: 6 Essential Features to Use
    • 9 The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?
    • 10 Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch
    • 11 6 Tips to Maximize your Tradeshow Booth
    • 12 Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption
    • 13 Retrospect Article: The Revolution - The Future of Mobile Technology for Events
    • 14 Tips to Come Up with More Effective Promo Videos for Events
    • 15 As Technology Changes Events, These Five Elements Will Likely Stay the Same
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch

      ©2019 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and one of the most significant technology awards for the meetings industry. The goals are to recognize technology innovation and to highlight significant trends impacting
      Read More
    • A 60-Year Timeline of Events Technology Innovation

      ©2019 by Corbin Ball, CMP, CSP Technology changes in the past six decades have been astonishing. This chronological list of significant technology milestones with societal technology events in “black” and face-to-face and virtual events industry-related technology innovations in “blue” shows far we have come, 1962 The Kodak Carousel slide projector was introduced. 1963 Bell
      Read More
    • How 5G Will Revolutionize the Event Industry

      ©2019 Ralf Llanasas, Whatphone 5G and the International Rollout The highly anticipated fifth generation of wireless network technology is finally a reality in countries around the world. Statistics predict that 5G networks will be full in use by 2020, with over 1 billion users connected to the technology by 2025.
      Read More
    • The Event Technology Revolution – Are We There Yet?

      I recently attended an open-air concert in the small city where I live. Before the music began, I noticed what appeared to be three generations of women sitting in front of me (a teenage daughter, mother and an elderly grandmother). I heard a phone ring and watched the grandmother reach
      Read More
    • 2019 Trade Show Trends That Exhibitors Need to Be Following to Maximize Customer Engagement

      Industry trade shows enable companies to get the opportunity to make a lasting impact on potential clients, affiliates, and customers. Companies joining a trade show face the combined risk and opportunity of being compared with competitors and other booth designs in a live space. In a previous feature, we looked at
      Read More
    • How to Use Instagram to Promote Your Event (and Sell it Out)

      2019 Guest Post by Natasha Ponomaroff As of 2018, Instagram had an estimated 77.6 million active users. 500 million people use Instagram every single day; 71% of U.S. businesses use Instagram and 23% of Instagram images are more likely to get ‘likes’ vs Facebook images. Still not impressed? How about…1
      Read More
    • Second Screen Technology for Events: What Are the Options?

      ©2019 Corbin Ball, CMP, CSP, DES Presenters and meeting planners are often faced with the following dilemmas: In today’s multitasking environment where event participants are regularly on their mobile devices, how to keep their attention? How do you keep attendees engaged? And how can you best measure their interests and
      Read More
    • Event Planning Technology: 6 Essential Features to Use

      ©2019 Guest Post:  Callie Walker, ePly   Event planning technology can be a broad subject, but it can be boiled down to this definition: Any technology that helps you plan, manage, and organize data when putting on an event. Different types of organizations put on different events, but all organizations can benefit from
      Read More
    • The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?

      There are many event tech choices available to manage nearly every aspect of the meeting planning process as well as enriching the attendee experience. For example, I track nearly 1,500 event tech products in 60 categories at my website: corbinball.com/tips-tools/corbinslist. . With so many choices, the planner’s dilemma is: how does
      Read More
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch

      ©2018 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to highlight significant
      Read More
    • 6 Tips to Maximize your Tradeshow Booth

      ©2018 Guest post from Shem Szot Everyone knows that tradeshows are an excellent chance to spread the word about your business. A physical presence and personal engagement can often leave deeper impressions than online interaction alone. And joining a tradeshow means you don’t have to worry about bringing in the
      Read More
    • Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption

      © 2018 Corbin Ball The twisting of reality is becoming common practices in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a
      Read More
    • Retrospect Article: The Revolution - The Future of Mobile Technology for Events

      Editor's note: As part of the 20th anniversary issue of TechTalk, I thought I would include an article I wrote in 1999 -- at the turn of the new millennium (back in the time of 1G phones when even flip phones had not yet been invented). In this article, I predict
      Read More
    • Tips to Come Up with More Effective Promo Videos for Events

      ©2018 Arthur Retman, Movavi As a medium there are many ways to utilize videos for events – but one of the most popular is definitely promo videos. A promo video is basically any video that is used to promote or market the event, and boost its visibility, entice prospects, or directly
      Read More
    • As Technology Changes Events, These Five Elements Will Likely Stay the Same

      We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very
      Read More

    How to Use Your Blog to Promote Events and Tradeshows

    Everyone may have different goals for a trade show. Typical goals can include:

    • Educating people and raising brand awareness,
    • Adding names to an email list,
    • Networking with other people in your industry,
    • Positioning your company or yourself as an expert,
    • Handing out marketing materials,
    • Locating new clients or investors.

    You can try to do a few, or even all of these goals at a trade show or event. However, what if you could do it even better so that by the time you showed up, you already had some idea of the topics most relevant to those attending your event? What if you had already gotten some people on an email list and were now on step two of making contact with them at the show? What if you had a way to make sure people didn’t pass your booth by in the mayhem of most trade shows? Using a blog can help you achieve these goals, Here’s how.

    Leverage Your Blog to Meet Your Event Goals

    Want to make sure you attract a crowd to your next event? Prime the pump with some easy-to-adopt marketing strategies before you get there. All you have to do is leverage your blog with these easy steps:

    1. Add a Landing Page on the Blog -

    Before you can get started driving traffic to your blog for the event, you should put up a special landing page about the event or trade show specifically. Include all the details, embed videos of past events, and make it as exciting as possible.

    2. Add Links In Your Other Content -

    If you have old content that has anything to do with the topics being addressed at the trade show, then make sure to update those old posts with a link to the trade show or event coming up. You can even create new content about trends in the industry and then add a link to the upcoming show or event to let others know where they can find out more in person.

    3. Add Social Sharing Buttons -

    Each blog article should have social sharing buttons added into it to make it easy to share on sites like Facebook and Twitter with one-click. Always include images or videos wherever possible, in your blog posts so that posts can also be shared on sites like Pinterest and YouTube.

    4. Use Social Media to Promote Blog -

    Once you have a few good sets of articles on the blog and a landing page, you can promote the content via social media to draw attention to the event:

    • Tweet to a Press List - Use the mentioning feature in Twitter with the @ sign to mention people on a press list you’ve developed ahead of time. For instance, you can mention local newspapers, reporters, writers, public figures, local organizations, and anyone who might be interested in attending.
    • Best Photo Instagram Contest - Create a contest to help you promote your trade show and show the results of past contest on your blog with winning pictures. Instagram is a great way to attract a younger crowd, if that’s your aim or the trade show.
    • Most FB Shares, Likes, and Comments Contest - If your aim is just to get the word out about the event, then there are blog widgets, like Rafflecopter, that can help you set up a social media contest that counts likes, shares, and comments as well as tweets. Just install them in your blog and get started creating a contest in minutes. They even offer email integration, for a price, if you want to use it to create a survey to field potential topics at the upcoming event at the same time that you get some pre-qualified leads.

    5. Stream and Take Video -

    Don’t forget to stream or take video of the event or trade show so that you can show it as it happens or later on, via other blog articles. In this way, you are actually creating content for the blog, just by attending your own event. You can even interview people who stop by your booth and get their opinion on events and the show in general. Be sure to have a consent form from them to sign giving you permission to use their image on your blog.

    Which Strategy Works Best?

    If your goal is to increase names on a mailing list, than a survey with an email opt-in could help get the ball rolling. If it is to get noticed by people in the press, then tweet mentions might work. If you want to start educating and raising brand awareness, then add more content, using links and share buttons to drive traffic back to the landing page. Using a blend to hedge your bets is probably the way to ensure success.

    All these strategies can work to promote your event and trade show now, and if content is created at the same time with contest winner articles, videos, and images, then you’ll also have plenty of information you can use in the future too, once the event is over.

    Robert Mening has been interested in technology and the web since he can remember. A web developer and designer since 2004, he created WebsiteSetup; a website he has dedicated to helping people learn what they need to setup their own websites

    Pin It

    What The Audience Is Saying

    • Corbin, ALWAYS a homerun presentation of great info!
      Peter O’Brien Marriott Global Sales
    • "On a scale of 1 to 10, your session was a 20!"
      Joanne Langevin Manger of Meetings and Events
      College of Family Physicians of Canada
    • Sensational session. Worth the entire PCMA registration fee.
      Bonnie Wallsh Chief Strategist
      Bonnie Walsh Associates
    • 1
    • 2
    • 3