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News

  • Corbin Named as one of Prevue Meetings 21 Industry Influencers for 2020 +

    Prevue Meetings + Incentives has named 21 leaders in the meetings and incentives industry as Prevue’s Industry Influencers . These individuals are thought leaders in their respective niches and always ready to share their knowledge and expertise. I am honored to be included in this illustrious list. 

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  • The 2019 Quarter 4 Issue -- the Final Issue of Corbin's TechTalk News is Now Available +

      

    Welcome to the final issue of Corbin's TechTalk Newsletter (see below). 

    This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.

    In this issue:
    • NEW ARTICLE: Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
    • NEW ARTICLE: A 60-Year Timeline of Events Technology Innovation
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  • Corbin Ball & Co. Marks Its 22nd Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Inducted into the EIC Hall of Leaders +

    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton was inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration occured on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and thrilled to
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    Latest Articles

    • 1 Face-to-Face Vs. Virtual Meetings: Which is Better?
    • 2 Artificial Intelligence: The Upcoming Impact on Events
    • 3 How to Identify your Target Audience for an Event
    • 4 Planning an Auction: 4 Best Practices For a Smooth Event
    • 5 10 Ways to Integrate Trade Shows and Events Into Your Facebook Marketing
    • 6 Modern Association Management: 6 Tools You Need
    • 7 How Facial Recognition Will Disrupt the Events Landscape
    • 8 Event Registration: 4 Best Practices to Increase Attendance
    • 9 Association Community Building: Offline and Online Engagement
    • 10 The Next Big Trade Show Attraction Has Arrived: Virtual Reality Video
    • 11 8 Effective Ways To Promote Your Event On Facebook
    • 12 Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
    • 13 A 60-Year Timeline of Events Technology Innovation
    • 14 How 5G Will Revolutionize the Event Industry
    • 15 The Event Technology Revolution – Are We There Yet?
    • Face-to-Face Vs. Virtual Meetings: Which is Better?

      ©2020 Corbin Ball This is a trick question. Actually, both face-to-face (F2F) and the range of virtual meetings have their strengths and weaknesses depending on the length and goals of the event. This article will cover them. Webinars: A webinar is simply a seminar conducted over the internet. Typically, the
      Read More
    • Artificial Intelligence: The Upcoming Impact on Events

      ©2020 Corbin Ball The past few decades have seen tremendous technology change and this coming decade will be no different: The 1990s brought us email and basic internet connectivity. The 2000s brought is the widespread adoption of the web The 2010s brought us the widespread adoption of smartphones and other mobile technology. The 2020s, I believe, will
      Read More
    • How to Identify your Target Audience for an Event

      ©2020 Guest Post: Donald Fomby In the age of digital media, one can be forgiven for considering live events as outdated. After all, it’s more affordable and straightforward to simply deliver content marketing materials to your target audience through social media, email and blog posts and call it a day.
      Read More
    • Planning an Auction: 4 Best Practices For a Smooth Event

      ©2020 Guest Post: Joshua Meyer, Director of Marketing for OneCause. As your organization prepares to host a charity auction, you’re handling a lot of moving parts. Tracking everything can be overwhelming, even if you’ve already put together a stellar team to run the event.   However, there are many ways you
      Read More
    • 10 Ways to Integrate Trade Shows and Events Into Your Facebook Marketing

      ©2020 Claire Divas, Editor - Likehack Introduction Facebook has over more than 2 billion active users with no sign of slowing down and acts as an ideal platform to promote an event or tradeshows. It provides the ability to reach your exact audience by age, interest, location, and behavior. Facebook is
      Read More
    • Modern Association Management: 6 Tools You Need

      ©2020 Guest post: Jake Fabbri, Vice President of Marketing at Fonteva A new decade brings new association advancements that can help increase member retention and acquisition rates. However, coping with technology change can be daunting— especially if you suddenly find yourself with outdated tools.    With new online solutions and digital resources
      Read More
    • How Facial Recognition Will Disrupt the Events Landscape

      ©2020 Electro-Media Design, Ltd. By Sara Friedman Facial recognition technology has the ability to transform the events industry, but it remains to be seen how attendees will respond to the biometrics solutions coming onto the market. Potential uses for facial recognition include simplifying the on-site registration process, tracking attendee facial
      Read More
    • Event Registration: 4 Best Practices to Increase Attendance

      ©2020 Asaf Darash,  CEO,  Regpack Hosting a successful, engaging event takes ample preparation and planning. As your organization’s event planner, you likely already know this, and have dealt with the obstacles and hiccups that inevitably come along the way.    However, the event world is constantly changing. With every technological
      Read More
    • Association Community Building: Offline and Online Engagement

      Guest Post by Jake Fabbri, VP Marketing, Fonteva, ©2020 One of the most rewarding parts of being an association member is the community built with the other members. Professional associations, usually made up of those in the same career or a related role is a huge collaborative effort of individuals growing
      Read More
    • The Next Big Trade Show Attraction Has Arrived: Virtual Reality Video

      © 2019 Guest Post: Greg Mischio is the Owner and Chief Strategist at Winbound Manufacturers who want to stand out at trade shows are incorporating a new feature at their exhibits: virtual reality (VR) video. Find out how its mind-blowing capabilities helped one manufacturer introduce a new production facility in a powerfully
      Read More
    • 8 Effective Ways To Promote Your Event On Facebook

      ©2019 Guest Post by Sarah Smith Either you are a startup or a giant business model, whether you are an online store or an enterprise, social media can do some magic to your business. In order to maintain a competitive stride, businesses are bound to clout of popular social media
      Read More
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch

      ©2019 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and one of the most significant technology awards for the meetings industry. The goals are to recognize technology innovation and to highlight significant trends impacting
      Read More
    • A 60-Year Timeline of Events Technology Innovation

      ©2019 by Corbin Ball, CMP, CSP Technology changes in the past six decades have been astonishing. This chronological list of significant technology milestones with societal technology events in “black” and face-to-face and virtual events industry-related technology innovations in “blue” shows far we have come, 1962 The Kodak Carousel slide projector was introduced. 1963 Bell
      Read More
    • How 5G Will Revolutionize the Event Industry

      ©2019 Ralf Llanasas, Whatphone 5G and the International Rollout The highly anticipated fifth generation of wireless network technology is finally a reality in countries around the world. Statistics predict that 5G networks will be full in use by 2020, with over 1 billion users connected to the technology by 2025.
      Read More
    • The Event Technology Revolution – Are We There Yet?

      I recently attended an open-air concert in the small city where I live. Before the music began, I noticed what appeared to be three generations of women sitting in front of me (a teenage daughter, mother and an elderly grandmother). I heard a phone ring and watched the grandmother reach
      Read More

    Event Planners: How Event Tech Might Just Save Your Job

    ©2016 Michael Piddock

    Okay, okay… so that’s a pretty incendiary headline; deliberately so to encourage you to click J – but please hear me out…

    Here’s my logic:

    Events – and by that I include ‘meetings, incentives, conferences and events’ – the full ‘MICE’ suite, represent (on average) the largest item of expenditure in business-to-business marketing budgets. The data backing this up is here, and my own experience of running B2B marketing teams concurs.

    Why’s that? Because face-to-face meetings simply work, particularly in B2B, where Company A might be selling to Company B, but really it’s a human-being in Company A selling to another human being (or beings) in Company B.

    Relationships matter, and relationships are formed, nourished and cemented face-to-face. Direct meetings help, but events of all types remain a great way to get a lot of key people in one place at one time and get the deals done.

    Event budget cuts – what happens next?

    So businesses spend a lot running their own events or attending industry conferences, and supporting this with dinners, hospitality, sponsorship, etc. and the costs rack up, and they’re correctly attributed to the ‘events’ line in the marketing budget.

    So what happens if (or when) we hit a recession, slowdown, or ‘bump in the road’ caused by something like a Brexit, Trump becoming US president or simply another banking downturn? If history is anything to go by, our finance directors and procurement teams will start looking at marketing budgets. Where will they look first? Probably at the top of the list – the big expenditure items – like the 25% of the budget spent on events.

    And as I said – this is what happened in the last downturn. Marketing budgets were slashed more or less across the board, but events took the lion’s share of the cuts in the B2B space, and were slower to recover when the economy got going again.

    But one area of the marketing budget seemed to escape the FD’s wrath – and it’s no surprise that it was that spent on digital marketing.

    How did digital marketing escape?

    While it’s fair to say that digital marketing has grown astronomically since 2008, I think it’s also fair to say that back then most of the people making the budget cuts didn’t really get that. What they did see, however, is that every pound, dollar or euro spent on digital marketing could be measured and its effectiveness tracked. Adwords led to website visits, which led to conversions which led to clients.

    When it came to fighting for budget, our friends in digital marketing had a war-chest of useful data that could be used to prove that what they were doing worked, and cutting back was a false economy.

    Meanwhile, in the events space, ROI wasn’t so clear cut. Back then, the data wasn’t great, and it wasn’t easy to quantify the success of X Conference versus Y Seminar. The measure of the success of particular events might have come from the more influential salespeople, and with the axe swinging their primary focus would have been saving their heads, rather than sticking up for an expensive line item in the marketing budget.

    And so meetings, incentives, conferences and events budgets got cut, and unfortunately, many excellent and hard-working events planners got cut with them.

    Event technology means the world has changed

    Fortunately, now things are VERY different…

    This time round, event planners have access to data. They have efficient marketing, ticketing and registration platforms to acquire attendees and ‘digitise’ them easily. They have social media networks and related tools to build valuable communities on and offline so that events are a key element of a broader marketing strategy, rather than just isolated activities. And event planners have access to a huge amount of technology to engage audiences at events, understand their needs, measure their interests and preferences, and convert them into loyal customers.

    Event technology – including event apps, interactive presentation software, audience response systems and feedback tools – is capturing data. This is the data that, used well, will give event planners the arsenal of information they need when the accountants start running the rule over the marketing budget.

    We’re seeing loads of event planners really starting to understand this and realising just how powerful technology can be – not just to engage audiences with participation or interactive Q&A – but also to simply gather data. Yet there are so many events still being run without a reliable means of measuring their success or impact.

    So back to that headline…

    Event technology might not save you your job. Your events might be smashing it and your job might not be at risk at all. However, event technology does provide you with a great way of really proving the value of what you do. Fight fire with fire – or rather, fight finance people with the sort of data they understand and can’t argue with…

    So… if you’re not already, futureproof your budget by using event tech and data capture....


    Mike Piddock is the founder and CEO of Glisser - an interactive presentation software solution that live-shares slides to audience devices, and integrates audience Q&A and polling to gather data at live events, big and small. Previously Mike ran marketing and events teams for global corporations and fast-growth companies, across the telecoms, IT and financial services industries.

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