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News

  • The 2019 Quarter 4 Issue -- the Final Issue of Corbin's TechTalk News is Now Available +

      

    Welcome to the final issue of Corbin's TechTalk Newsletter (see below). 

    This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.

    In this issue:
    • NEW ARTICLE: Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
    • NEW ARTICLE: A 60-Year Timeline of Events Technology Innovation
Read More
  • Corbin to Chair IBTM's Technology and Innovation Watch Award for the 16th Year. +

    This award is the longest running and one of the event industry's most significant award recognizing technology innovation - the "Academy Awards" of events technology. I am very pleased to I have been asked again to chair the judging committee. This award is a great opportunity for technology companies to show their new stuff and get a free booth at IBTM
    Read More
  • Corbin Ball & Co. Marks Its 22nd Anniversary +

    In April of 1997, I left my career as Head of Conference Operations for a high-tech association (SPIE) to form my own speaking, consulting and writing firm focusing exclusively on technology for events, exhibitions and meeting venues. I was the first person to do this full-time -- the 'OG' of event tech! Today, I am happy to say there are many Read More

  • Corbin Inducted into the EIC Hall of Leaders +

    Corbin Ball, together with Henry Givray, Edward Liu, and Deborah Sexton was inducted into the Event Industry Council's Hall of Leaders for 2018, the most prestigious honor in the meetings, conventions, exhibitions and events industry.  The awards celebration occured on October 16, 2018 in Las Vegas during IMEX America. 
         Personal note: I feel tremendously honored and thrilled to
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    Latest Articles

    • 1 Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch
    • 2 A 60-Year Timeline of Events Technology Innovation
    • 3 How 5G Will Revolutionize the Event Industry
    • 4 The Event Technology Revolution – Are We There Yet?
    • 5 2019 Trade Show Trends That Exhibitors Need to Be Following to Maximize Customer Engagement
    • 6 How to Use Instagram to Promote Your Event (and Sell it Out)
    • 7 Second Screen Technology for Events: What Are the Options?
    • 8 Event Planning Technology: 6 Essential Features to Use
    • 9 The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?
    • 10 Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch
    • 11 6 Tips to Maximize your Tradeshow Booth
    • 12 Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption
    • 13 Retrospect Article: The Revolution - The Future of Mobile Technology for Events
    • 14 Tips to Come Up with More Effective Promo Videos for Events
    • 15 As Technology Changes Events, These Five Elements Will Likely Stay the Same
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2019 Technology Watch

      ©2019 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and one of the most significant technology awards for the meetings industry. The goals are to recognize technology innovation and to highlight significant trends impacting
      Read More
    • A 60-Year Timeline of Events Technology Innovation

      ©2019 by Corbin Ball, CMP, CSP Technology changes in the past six decades have been astonishing. This chronological list of significant technology milestones with societal technology events in “black” and face-to-face and virtual events industry-related technology innovations in “blue” shows far we have come, 1962 The Kodak Carousel slide projector was introduced. 1963 Bell
      Read More
    • How 5G Will Revolutionize the Event Industry

      ©2019 Ralf Llanasas, Whatphone 5G and the International Rollout The highly anticipated fifth generation of wireless network technology is finally a reality in countries around the world. Statistics predict that 5G networks will be full in use by 2020, with over 1 billion users connected to the technology by 2025.
      Read More
    • The Event Technology Revolution – Are We There Yet?

      I recently attended an open-air concert in the small city where I live. Before the music began, I noticed what appeared to be three generations of women sitting in front of me (a teenage daughter, mother and an elderly grandmother). I heard a phone ring and watched the grandmother reach
      Read More
    • 2019 Trade Show Trends That Exhibitors Need to Be Following to Maximize Customer Engagement

      Industry trade shows enable companies to get the opportunity to make a lasting impact on potential clients, affiliates, and customers. Companies joining a trade show face the combined risk and opportunity of being compared with competitors and other booth designs in a live space. In a previous feature, we looked at
      Read More
    • How to Use Instagram to Promote Your Event (and Sell it Out)

      2019 Guest Post by Natasha Ponomaroff As of 2018, Instagram had an estimated 77.6 million active users. 500 million people use Instagram every single day; 71% of U.S. businesses use Instagram and 23% of Instagram images are more likely to get ‘likes’ vs Facebook images. Still not impressed? How about…1
      Read More
    • Second Screen Technology for Events: What Are the Options?

      ©2019 Corbin Ball, CMP, CSP, DES Presenters and meeting planners are often faced with the following dilemmas: In today’s multitasking environment where event participants are regularly on their mobile devices, how to keep their attention? How do you keep attendees engaged? And how can you best measure their interests and
      Read More
    • Event Planning Technology: 6 Essential Features to Use

      ©2019 Guest Post:  Callie Walker, ePly   Event planning technology can be a broad subject, but it can be boiled down to this definition: Any technology that helps you plan, manage, and organize data when putting on an event. Different types of organizations put on different events, but all organizations can benefit from
      Read More
    • The Platform or the Event Tech Deck – What is the Best Technology Choice for Event Planners?

      There are many event tech choices available to manage nearly every aspect of the meeting planning process as well as enriching the attendee experience. For example, I track nearly 1,500 event tech products in 60 categories at my website: corbinball.com/tips-tools/corbinslist. . With so many choices, the planner’s dilemma is: how does
      Read More
    • Event Technology Innovation Trends Highlighted with IBTM World’s 2018 Technology Watch

      ©2018 Corbin Ball, Chair of the IBTM Technology Watch Judging Committee Established in 2000, The IBTM World Technology & Innovation Watch is the longest running and regarded by many as the most significant technology award for the meetings industry. The goals are to recognize technology innovation and to highlight significant
      Read More
    • 6 Tips to Maximize your Tradeshow Booth

      ©2018 Guest post from Shem Szot Everyone knows that tradeshows are an excellent chance to spread the word about your business. A physical presence and personal engagement can often leave deeper impressions than online interaction alone. And joining a tradeshow means you don’t have to worry about bringing in the
      Read More
    • Virtual Vs. Augmented/Mixed Reality for Events: The Pros and Cons for Each Medium and the Likelihood of Adoption

      © 2018 Corbin Ball The twisting of reality is becoming common practices in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a
      Read More
    • Retrospect Article: The Revolution - The Future of Mobile Technology for Events

      Editor's note: As part of the 20th anniversary issue of TechTalk, I thought I would include an article I wrote in 1999 -- at the turn of the new millennium (back in the time of 1G phones when even flip phones had not yet been invented). In this article, I predict
      Read More
    • Tips to Come Up with More Effective Promo Videos for Events

      ©2018 Arthur Retman, Movavi As a medium there are many ways to utilize videos for events – but one of the most popular is definitely promo videos. A promo video is basically any video that is used to promote or market the event, and boost its visibility, entice prospects, or directly
      Read More
    • As Technology Changes Events, These Five Elements Will Likely Stay the Same

      We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they remain a central form of education, networking and marketing? Will virtual meetings and other communication technologies replace the need for face-to-face events and exhibitions? Although there will likely be very
      Read More

    5 Stages of Digital Marketing for Sold-Out Events

    © 2017, Emily Taylor, Digital Marketing Manager, Tradable Bits

    Ever wonder how events like Lollapalooza manage to sell out so fast? Analysing social data from hundreds of events reveals much insight into how best to market conferences.

    Typical conferences go like this: hardly anyone talks about you before event day except your team, so many people talk about you during your event that you’re completely overwhelmed and then you return to radio silence just days after it’s all over. Sound familiar?

    Turns out, the most successful sold-out conferences do two things differently. First, they acknowledge and collect data about everyone that shows interest in their conference - not just ticket buyers. We call these people “fans”. Second, all of the sold-out conferences use social CRM technology to execute the same five stage marketing cycle, seen below. We’ve called this formula “fan-based marketing”.

    When you launch, attract, prepare, attend and amplify with fan-based marketing, you:

    • Generate organic excitement and qualified leads, even months before event day
    • Sell out before event day by ensuring every dollar spent on advertising reaches fans
    • Triple your organic engagement during your event while maintaining complete control
    • Extend organic engagement with your fans and their friends long after your event

    Five Stages of Fan-Based Marketing for Sold Out Conferences:

    LAUNCH

    Seven to eleven months before your conference, buzz about your existence is your lifeblood. Don’t blast brand content and pray it’s heard; connect fans with an engagement campaign that creates organic activity.

    Goal: Generate awareness for your conference

    Typical conferences: Create and pay to push tons of brand content to your own properties

    Fan-based marketers: Incentivize fans to create their own content about you and collect contacts with a user-generated contest

    Result: More reach for far less effort and spend; more authenticity and credibility

    ATTRACT

    Five to eight months before your conference, your speaker lineup launch should generate leads. Using the audience you’ve built, segment fans by interest and personalise your launch - ensuring a positive response.

    Goal: Educate your fans about your lineup

    Typical conferences: Pay to tell fans about your lineup through brand content and print/online advertising

    Fan-based marketers: Directly email fan networks and amplify organic fan content about your lineup

    Result: Higher email open rates because subscribers anticipate you reaching out to them; more organic reach

    PREPARE

    One to three months before your conference, you’ve launched your schedule and are preparing your fans for a stellar experience. If you sell out early with optimised ads, you’ll have more time to plan surprise fans with personalised offerings.

    Goal: Generate excitement for your event

    Typical conferences: Promote your schedule on brand assets, starting with an app-only launch to drive installs

    Fan-based marketers: Encourage fans to share their own personalised schedules with their friends on social

    Result: More organic awareness for less effort and spend; fans introduce you to their networks

    ATTEND

    During your conference, you’re making sure fans have a good time while solving any potential issues. When you have a pulse on fan social content, you can relax while staying in control and ahead of any crises.

    Goal: Amplify the activity at your conference

    Typical conferences: Post about event day to brand assets and ask media to promote your live stream

    Fan-based marketers: Use your app to interact with fans via push notifications and connect them with speakers

    Result: Tons of brand mentions in press and social from genuinely happy fans who had a great experience

    AMPLIFY

    After your conference, keep the brand buzz going for longer. Don’t start from scratch again next year - use previous years’ data, audiences and insights to make your next conference bigger and better so you’ll sell out even faster.

    Goal: Keep engagement going beyond event day

    Typical conferences: Repost live stream and brand content to your own website and social profiles

    Fan-based marketers: Put fan experiences (user-generated content) on your website and socials, inviting fans to share

    Result: Enjoy year-long engagement; use past fan data to personalise future campaigns, increasing ROI

    SUMMARY

    When event marketers are overwhelmed with disjunct data on social, e-commerce and ticketing platforms, they must connect with their individual fans.

    Profiles on social media are more than just follower numbers - they’re digital representations of the everyday identities of your attendees. Connecting with them through social login campaigns and social aggregation provides an unprecedented opportunity for your event to reach the humans behind your online sales.

    Successful marketing starts with identifying who your fans are, ensuring they have excellent experiences and then using their influence to generate awareness, engagement and sales.

    For a complete breakdown of fan-based marketing tactics for sales, marketing, organisers and sponsorship within each stage, download the complete Tradable Bits Fan-Based Marketing for Events white paper here.


    Tradable Bits helps events know their fans and market smarter. Their marketing platform is your all-inclusive solution for sponsorship activations, social aggregation and ecommerce-integrated Fan CRM. These tools combine fan data across networks, giving you a complete understanding of your audience so you can provide awesome experiences while optimizing spend.



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    What The Audience Is Saying

    • "Way beyond the best I could have imagined!"
      Russell Clark Environmental Protection Specialist, U.S.
      Environmental Protection Agency
    • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
      Michele Mamacos Manager of Events Services
      Northlands
    • "On a scale of 1 to 10, your session was a 20!"
      Joanne Langevin Manger of Meetings and Events
      College of Family Physicians of Canada
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