Corbin's Most Recent

  • Video marketing for events

    50 Ideas Using Video to Market and Improve Expos and Events

    ©2018 By Corbin Ball, CMP, CSP, DES Video marketing is king! The State of Video Marketing in 2018 report from

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  • Social influencers for events

    Leveraging Social Influencers to Build Meeting Involvement and Attendance

    ©2018, Corbin Ball, CMP, CSP, DES Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties

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  • Chatbots101

    Event Chatbot 101 - Essential Questions Answered

    ©2018 Guest post by Mark Kao, COS Rental Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named

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  • 7 Event Design Ideas from EventTech Las Vegas

    Corbin Ball, CMP, CSP, DES As someone who sees a wide array of event designs in the 30-40 events I

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  • Blockchain and Ethereum -- How Can They Be Used for Events?

    ©2018 Corbin Ball, CMP, CSP, DES, MS What is blockchain? According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain

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  • Overcoming SMM Technology Challenges

    ©2018 Robert Walters, Meeting Evolution Recent articles have indicated that many organizations attempting to deploy a Strategic Meetings Management (SMM)

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  • Event Technology Innovation Trends Highlighted with IBTM World’s 2017 Technology & Innovation Watch

    ©2017 Corbin Ball, Chair of the IBTM Technology & Innovation Watch Judging Committee Established in 2000, The IBTM World Technology

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  • The Top 5 Benefits of Augmented Reality for Trade Shows

    ©2017 Guest Post by Brendan Scully, Scully Creative Labs LLC Trade shows offer a great opportunity to promote your business

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  • Eight Meetings Tech Trends to Watch for 2018

    These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up

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  • How to Leverage Live Social Media Coverage for Event Engagement

    Guest post by Reno Marci Live events have a unique value to marketers, because they afford businesses face-to-face time with

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What The Audience Is Saying

  • "Way beyond the best I could have imagined!"
    Russell Clark Environmental Protection Specialist, U.S.
    Environmental Protection Agency
  • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
    Scott Stubbs President
    HB Stubbs Company
  • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
    Michele Mamacos Manager of Events Services
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