Corbin's Most Recent

  • As Technology Changes Events, These Five Elements Will Likely Stay the Same

    We are living in a time of unprecedented technology change. How will these changes affect meetings and tradeshows? Will they

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  • Five Trends That Will Revolutionize Trade Show Marketing in 2019

    ©2018 - Guest Post by  Ryan Gould, Elevation Marketing If you’re a business owner or marketer who’s serious about maximizing ROI,

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  • Face recognition for events

    Face Recognition – The Next Step to Streamline Events

    Face recognition (FR) is rapidly becoming part of our everyday lives. iPhone X users open their phone using FR as

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  • Dealing with Change

    Three Steps to Cope with Technology Change

    When laptops computers first appeared in the early 1990s, manufactures called them “freedom machines” with ads showing smiling users inputting

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  • Video marketing for events

    50 Ideas Using Video to Market and Improve Expos and Events

    ©2018 By Corbin Ball, CMP, CSP, DES Video marketing is king! The State of Video Marketing in 2018 report from

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  • Social influencers for events

    Leveraging Social Influencers to Build Meeting Involvement and Attendance

    ©2018, Corbin Ball, CMP, CSP, DES Celebrity endorsements have been around since the start of advertising. The athletes on the Wheaties

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  • Chatbots101

    Event Chatbot 101 - Essential Questions Answered

    ©2018 Guest post by Mark Kao, COS Rental Chatbots aren’t new. Joseph Weizenbaum created a prototype in 1966 and named

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  • 7 Event Design Ideas from EventTech Las Vegas

    Corbin Ball, CMP, CSP, DES As someone who sees a wide array of event designs in the 30-40 events I

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  • Blockchain and Ethereum -- How Can They Be Used for Events?

    ©2018 Corbin Ball, CMP, CSP, DES, MS What is blockchain? According to Don & Alex Tapscott, authors Blockchain Revolution (2016),“blockchain

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  • Overcoming SMM Technology Challenges

    ©2018 Robert Walters, Meeting Evolution Recent articles have indicated that many organizations attempting to deploy a Strategic Meetings Management (SMM)

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What The Audience Is Saying

  • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
    Michele Mamacos Manager of Events Services
    Northlands
  • "On a scale of 1 to 10, your session was a 20!"
    Joanne Langevin Manger of Meetings and Events
    College of Family Physicians of Canada
  • Sensational session. Worth the entire PCMA registration fee.
    Bonnie Wallsh Chief Strategist
    Bonnie Walsh Associates
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