Social media is changing the face of the events industry.A range of free web tools including social networking, social publishing, collaboration tools, social review sites, and more will significantly impact planners, exhibitors, attendees and event marketers. This session will afford the opportunity to share successes using this technology. Many examples and case studies will be sited and you will come away with many ideas to use for your events.

Learner Objectives:

  • Identify the major social media trends and their impact and promise to the events industry.
  • Identify the best ways executives can capitalize on Twitter, Facebook, LinkedIn and other leading social networking sites   
  • View case studies of successes and failure with social networking and the important lessons learned.
  • Receive loads of links, apps, tools and ideas you can use immediately to manage, market and run meetings more effectively.
  • Share with each other best practices in this very quickly changing environment
Recent audience comments received about this program: 
You will not find a better quality technologies presentation in layman’s terms specifically speaking to the needs of the meetings industry. 
Troy Thorn, Assistant Director, Dallas Convention Center
Fantastic! You delivered exceptional value. Well worth my drive from LA (to San Diego) this morning.
Melanie Abbot, Independent Meeting PlannerAlways great!!
Very informative and cool new things that are happening. 
Steven Boyle, VP Sales, White Lotus Productions
Absolutely Fantastic. Great content. Well presented. 
Lindsey Amador, National Sales Manager, Omni San Diego Hotel
So informative and entertaining too. 
Judy Susser-Travis, Meetings Planner, Travis Meetings
Learned a lot. Great speaker. Thanks. 
Linsday Sudel, Catering Sales, Culinary Concepts
Fantastic! Eye-opener. Very engaging speaker!
Jennie Kti, Laboratoy Scientist
Best info on social media trends at EIBTM. Very relevant and useful overview of Web 2.0.
Gloria Geske, Manager of Conventions, Lions Club International
Outstanding presentation. Wished you had more time. Do it again in more depth.
Barbara Bryant, CEO, Bryant and Associates
Great presentation. Thank you for sharing your knowledge!
Ariel Castillo, Director, Castlehart
So, so interesting! Hungry for more information.
Julie Carina, GLTours
Thanks for your brilliant presentation! Keep up the good work!
Raymond Borsboom, Managing Partner, OISU Creating Effective Events
Fantastic! Great fire hose of information about how to leverage social media for meetings and events.
Mark Niemeyer, Conference Specialist, Campus Crusade for Christ
Corbin provided incredible information to continue brand marketing for the 21st century.
Fredia Hanley Johnsen, President, Arise Planning Services
Fascinating! Unbelievable!
Christy Kochen, Director of Sales, Festivities Catering and Special Events
Awesome! Great information in an engaging manner.
Tina Sanchez-Aharez, Director of Sales, American Golf
Great presentation. Corbin is able to explain sophisticated changes and trends in IT in a clear way so that the implications are clear to anyone.
Arvin Singh, Sales Coordinator, MCI Amsterdam Office
Very interesting and inspiring presentation!
Stephanie Priller, Event Administrator, Starr Alliance Services Gmbh
I never miss an opportunity to hear Corbin Ball. His insights into technology have helped me stay in touch with what is happening in the meetings industry.
Jennifer Brock, Regional Director of Sales, Prince Resorts Hawaii
Always love hearing your speak. Take away great info! Have used your website as a reference tool for eight years or so!
Amy Banks, Project Manager of Meetings and Events, Bath and Body Works
So knowledgeable Thank you! Well said!
Lisa Arias, Director of Sales, Hyatt Regency Century Plaza
Your brought me up to date technologically. Good job on your presentation. Very insightful and helpful.
Roger Ritchie, Marketing/Operations Liaison, American Airlines
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What The Audience Is Saying

  • Excellent session!! Best one I have attended at PCMA. Needed to be 2 hours! Bring it back in 2014.
    Marguerite Leishman Meetings Manager
  • Corbin, ALWAYS a homerun presentation of great info!
    Peter O’Brien Marriott Global Sales
  • Sensational session. Worth the entire PCMA registration fee.
    Bonnie Wallsh Chief Strategist
    Bonnie Walsh Associates
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