There has been an explosion of onsite data collection sources for events and exhibitions giving a very detailed measurement of attendees’ interests, likes and dislikes. Every touch on an event app and every movement can be tracked! Managing these multiple sources can be used for better, more personalized event marketing; to help exhibitors better target leads; and to improve future events. This session will cover the range of data collection options and how to use them to use them effectively.

Learning Objectives:

  • Experience a wide range of the cutting-edge data collection sources including beacons, RFID, NFC, LIDAR, event apps, polling, social media analysis, facial recognition and more.
  • See multiple options on how to best manage these many, disparate sources to improve your event or exhibition.
  • Receive many links, demos, ideas on how to maximize their usage for your exhibition or event.
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