Social media are changing the way that business is done. Are you ready? Social software, blogs, social publishing, networking sites, social review sites, and collaboration software will significantly impact marketing, customer service, and business planning. This session will cover the recent advances with lots of examples and creative ideas for implementing. It will also be an opportunity to share successes using this technology.

Learner Objectives:

  • Identify the social media trends and their impact and promise to business.
  • Receive many tools (most of them free) to improve productivity and manage you social campaigns better.
  • Learn the key steps in developing a social media policy for your company.
  • Share with each other best practices in this very quickly changing environment
Recent audience comments received about this program:
Fantastic! You delivered exceptional value. Well worth my drive from LA (to San Diego) this morning.
Melanie Abbot, Independent Meeting Planner
Always great!! Very informative and cool new things that are happening. 
Steven Boyle, VP Sales, White Lotus Productions
Absolutely Fantastic. Great content. Well presented. 
Lindsey Amador, National Sales Manager, Omni San Diego Hotel
So informative and entertaining too. 
Judy Susser-Travis, Meetings Planner, Travis Meetings
Learned a lot. Great speaker. Thanks. 
Linsday Sudel, Catering Sales, Culinary Concepts
Fantastic! Eye-opener. Very engaging speaker! 
Jennie Kti, Laboratoy Scientist
Fascinating! Unbelievable! 
Christy Kochen, Director of Sales, Festivities Catering and Special Events
Awesome! Great information in an engaging manner. 
Tina Sanchez-Aharez, Director of Sales, American Golf
I never miss an opportunity to hear Corbin Ball. His insights into technology have helped me stay in touch with what is happening in the meetings industry. 
Jennifer Brock, Regional Director of Sales, Prince Resorts Hawaii
Always love hearing your speak. Take away great info! Have used your website as a reference tool for eight years or so! 
Amy Banks, Project Manager of Meetings and Events, Bath and Body Works
So knowledgeable Thank you! Well said! 
Lisa Arias, Director of Sales, Hyatt Regency Century Plaza
You brought me up to date technologically. Good job on your presentation. Very insightful and helpful.
Roger Ritchie, Marketing/Operations Liaison, American Airlines
Pin It


Informative, thought-provoking, inspiring and fun programs. Read More


Boost your company's technology with Corbin’s consulting services. Read More

Corbin’s Link List

The web’s most extensive list of industry categorized links! Read More


Hundreds of free articles on meetings technology and event planning. Read More


Subscribe to Corbin's Free High-Content Bi-Monthly Newsletter. Read More

Software Tools

Free planning tools, spreadsheets, templates, handbooks, & more. Read More
  • 1

What The Audience Is Saying

  • Sensational session. Worth the entire PCMA registration fee.
    Bonnie Wallsh Chief Strategist
    Bonnie Walsh Associates
  • Excellent session! Best one I have attended at PCMA. Needed to be 2 hours! Bring it back in 2014.
    Marguerite Leishman Meetings Manager
  • "Way beyond the best I could have imagined!"
    Russell Clark Environmental Protection Specialist, U.S.
    Environmental Protection Agency
  • 1
  • 2
  • 3