Corbin's July/August 2015 TechTalk Newsletter
Volume XVII, Issue 4







Welcome to Corbin's TechTalk Newsletter providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

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n this issue:
  • NEW ARTICLE: Mobile Social Media -- A Checklist for Maximum Event Impact
  • NEW ARTICLE: #EventTech’s Top 5 Easily Missed Requirements
  • NEW PODCAST: Using Technology to Engage and Audience
  • NEWS

NEW ARTICLE: Mobile Social Media: A Checklist for Maximum Event Impact 
A recent survey from ShareThis  found that social sharing from mobile happens twice as often as sharing from desktop. As event participants predominantly use mobile devices at events, it follows that the more mobile the social media, the more widely they will be used at events.
So how can event planners use mobile social technology to make the most of their events? Here is a checklist ideas and tips to consider:

NEW ARTICLE#EventTech’s Top 5 Easily Missed Requirements
Even the best-designed event technologies can prove ineffective without robust infrastructure and the right preparations. Make sure these five key points are well implemented before the event is a great way to help avoid technology problems.

NEW PODCAST: Using Technology to Engage and Audience
National Speakers Association CigarPEG interview with me by Craig Price.

Corbin's January/February 2014 TechTalk Newsletter -
Corbin Named as a '2015 Meeting Trendsetter' by Meetings Focus Magazine
I feel honored to be included in this list of 22 event professionals. Congratulations to my fellow colleagues listed!

Applications Open for the IBTM World Technology and Innovation Watch 2015 Award
The IBTM World Technology and Innovation Watch (formerly the EIBTM Technology Watch) is the meetings industry's longest running and, considered by many, the most significant award recognizing meetings technology innovation. If you have a new, innovative meetings or exhibitions technology product, apply
here to win a free booth at IBTM, substantial press coverage and bragging rights!

Corbin to Chair IBTM Worlds Technology and Innovation Watch Award for the 12th Year
I am pleased to have been asked to chair the judging committee for the twelfth year. 

G2Crowd Business Software Reviews Expands Meetings Technology Coverage 
G2Crowd is the largest independent business software review site with more than 33,000 user reviews. They have just expanded the meetings technology software listings including the following categories:

Event Management Platforms
Event Websites & Registration
Attendee Engagement and Mobile Apps
Audience Polling
Event Guides
Event Logistics
Exhibition and Floor Plan

Check out the site and submit your  reviews and receive a $15 Amazon gift card for your time! This site's design is intuitive and informative. I encourage all meeting planners to share their meetings software experiences here to expand its usefulness.*

*I have no financial arrangement with G2Crowd and list this here solely on merit. 


Got fun videos? 
Or helpful business or meeting planning links? Send them to 
This email address is being protected from spambots. You need JavaScript enabled to view it.

5 Meeting Industry-Related Sites:
Engaging Events
New, excellent, free ebook from Julius Solaris and his crew.

30 Conference Presentations Tools to Help Speakers Wow Attendees
Some good ideas and tools in this article.

Event Planning Rocks
A collection of links to event-related influencers to follow, blogs, and podcasts 

Twitter for Event Professionals: The Complete Guide
Lots of good tips from COS Rental.

Hotel Wi-Fi Test Ranks Hotel Chains
New report with some very interesting data.

5 Business/Utility/Reference Sites:

A free service (US-based) that helps limit robocalls. Thanks to Ken Pickle for this link suggestion!

Free and very complete online file conversion utility.

10 Easy Ways to Improve Your Email Open Rates [Infographic]

Double Instagram Followers Organically In Just 5 Minutes A Day [Infographic]

Europac3D Artec Bodyscanner
The end result of the body scan is a 7" (18cm) statue. I had the body scan at the
MeetTheFuture conference last month in London. The statue just arrived and it is both amazing and eerie to behold. Check it out here.

"Nearly 60% of all digital impressions are now driven by images."
-- Brian Kim of GumGum, as quoted by Advertising Age (2015)
"Great spirits have often encountered violent opposition from mediocre minds."
- Albert Einstein (1940)


 "Aerial flight is one of that class of problems with which man will never be able to cope."
- Simon Newcomb, American astronomer (1903)

"If God had intended that man should fly, he would have given him wings."
-- Widely attributed to George W. Melville, chief engineer of the U.S. Navy (c. 1900)


BizBash: Changing Connections (pages 166-167)

Career Path: An Interview with Jim Spellos and Corbin Ball (pages 7-8)

Cadmium: How New Tech Will Shape the Virtual Attendee Experience

Conference Mentor: Choosing the Right Metrics to Assess your Conference

Conference Compass: Event Apps -- From Nice-to-Have to Must-Have in 4 Years

Ungerboeck: Eventelligence Report

Meetings Mean Business: Measurable Data on Meetings and Events Will Become Mandatory

ConnectSPORTS: Be On Guard for Cyber Attacks at Events

Ex Ordo: 5 Ways Data Can Help You Improve your Conference

HTMI Network: 600,000 Reasons for Free Wi-Fi



Please send along any questions, ideas or suggestion on how to make this newsletter more useful for you: 
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My July and August travel schedule is bringing me to Belize, Guatemala, DC, San Francisco, and likely a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well, so please contact me and let's set a date. 


PONSORSHIP: Want to help sponsor Corbin's Tech Talk Newsletter sent to nearly 11,000 subscribers in more than 70 countries interested in meetings, events, trade show and hotel technology?  Find out the details at the 
TechTalk Sponsorship Page.

Your, e-mail address and any other information will never be sold, traded, rented, bartered, or given away. Nor will it be used for any other purpose than to communicate with you.   


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Corbin Ball, CSP, CMP, MS
Corbin Ball Associates
506 14thStreet, Bellingham, WA 98225 USA
Phone: 360-734-8756
Skype: corbinball
Email Corbin

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 ©2015 Corbin Ball Associates  

This letter and its content are proprietary products. All rights reserved.
Please forward the entire letter to anyone you feel may be interested.

Thanks to our sponsors who make TechTalk possibe:


Lanyon believes that when people come together, amazing things happen, relationships are built and business gets done. That’s why we’ve created the industry’s leading cloud-based software for managing corporate meetings, events and travel programs — while helping hotels better connect with corporate clients.
"We're using the SpotMe app to let 400 evangelists take control of the agenda and create their own sessions at our annual agile community event" - Hannah Shain, Rally Software  

SpotMe's robust mobile event app technology, meeting architecture consulting and support empower you to achieve your vision,


Ungerboeck is the world leader in end-to-end event management software for exhibitions, conferences and associations. For most organizations, Ungerboeck software delivers the capabilities of three to five separate software packages at a fraction of the cost including CRM, booth sales, event registration, CAD floor plans and more. 
Visit for more information. 


AllianceTech is the leading event technology solutions provider focused on metrics & analytics. Our technology suite is designed to provide customers with an end-to-end solution for their conference and event needs. Lead retrieval, event mobile guides, attendance tracking, electronic surveys and RFID are among some of the solutions we offer. 


Attendee Management Inc. (AMi) 
AMi breaks down the barriers to online registration, housing, travel and e-marketing. No license fees, no software to manage, just dedicated, experienced service. Pay only for what you need, and provide the solutions your attendees and clients expect. Contact This email address is being protected from spambots. You need JavaScript enabled to view it., or call 


At CadmiumCD we focus on the technology needs of event planners. We specialize in technology tools and services to collect, manage and distribute educational materials at conferences and events.  Our services include: Call for Papers, Speaker Data Management, Conference Proceedings, Audio Recordings, Electronic Meeting Posters, Online Itinerary Planners, Conference Apps and Online Evaluations.

   Certain Software 

About Certain Software®, Inc
Certain Software is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver to meeting and event professionals streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim.

Conference Technology Enhancements (CTE)
CTE is a global full-service event company providing specialized products and innovative services to help make your next convention, conference, trade show, or exhibition a resounding success. Our solutions are unique to each and every one of our clients and we want to help craft a solution for you!


15 modules to manage all your event aspects: etouches event management software is designed to ease every major function in the event life cycle and integrates with a dozen best-in-class software. 

The multi-lingual, multi-currency platform offers registrations,
budgeting, project management, speaker/exhibitor/sponsor 
management, event websites, seating, surveying, email marketing, 
social networking & mobile App. Love your event software!


EventPro Software
Whether your needs relate to venue scheduling, event planning, online attendee registrations, table and seating management, floor plans, travel and accommodation management, budgeting, invoicing, online payments, catering and delivery management, a mixture of all the above, or a varied selection of other event, venue and catering management requirements, EventPro has you covered!


EventsAIR by Centium Software is for event organizers needing a turnkey solution to efficiently manage events. Easy to use and mobile optimized, it features unique capabilities, including real-time data, mobile apps and multiple productivity tools in a secure cloud environment. It's an end-to-end solution developed by and for event professionals.


Highroad Solution
HighRoad U is a content portal for marketers who need education in web, social media, email & mobile. If you use digital to market your events, you’ll find the content you need to increase attendance and appeal to new generations of attendees. Education the way U want it: online & on-demand. Produced by HighRoad Solution. 

IMEX America
October 13-15, 2015, Las Vegas
A power packed event for business - the global trade show for the incentive travel, meetings and events industry in the U.S

ITN International
ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, event agencies, tradeshow managers, and exhibitors on six continents.


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What The Audience Is Saying

  • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
    Scott Stubbs President
    HB Stubbs Company
  • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
    Michele Mamacos Manager of Events Services
  • Corbin, ALWAYS a homerun presentation of great info!
    Peter O’Brien Marriott Global Sales
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