Corbin's January/February 2017 TechTalk Newsletter
|Volume XIX, Issue 1|
Happy New Year! Welcome to Corbin's TechTalk Newsletter, in its 18th year of providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows.
In this issue:
NEW ARTICLE: Meetings and Marketing Meet: Three Ways Events Are Becoming Central to an Overall Marketing Effort
Events and tradeshows have posed a significant challenge to marketers. Although events are proven promotional tools, they have lacked detailed data collection and analytics capabilities found with other marketing vehicles such as email campaigns and websites. Much of what happened at the event or tradeshow, stayed at the event or tradeshow!
However, this is changing. This article covers some of the exciting developments in this area.
Ever wonder how events like Lollapalooza manage to sell out so fast? Analyzing social data from hundreds of events reveals much insight into how best to market conferences. This article discusses how to launch, attract, prepare, attend and amplify with fan-based marketing for your event.
The value of trade shows for marketing is immense. For starters, people at trade shows are already in a shopping mindset, with 92% of attendees looking to discover and learn more about new products.
But remember: Other exhibitors will be competing for the very people you want in your booth.
So how do you ensure that your exhibit booth gets the traffic and attention it deserves? This basic guide will walk you through 3 simple strategies that does just that.
EventIcons Episode with Jim Spellos, Nick Borelli, Will Curran and me.
"Corbin's Favorites", the web's most comprehensive list of categorized web links on events and tradeshow technology has just been reorganized and updated. If you are looking for a specific meetings or tradeshow technology product, it is very likely on this list.
In the events industry equivalent of Microsoft merging with Apple, the two largest meeting planning software companies are merging. Both purchased by Vista Equity Partners, these two companies represent about 90% of the SMM (strategic meetings management) market as well as about 90% of the eRFPs generated annually.
These two companies evolved from many previous mergers/acquisitions of some of the true pioneers of meetings technology including: Plansoft, MPoint, SeeUThere, Bthere, RegWeb, Passkey, Starcite, Wingate Web, RegOnline, Genie Connect, SignUp4, AllianceTech, Elite Meetings, Crowdcompass, SeedLabs and SpeedRFP.
For good measure, Vista also acquired Marketo, a major sales automation firm for $1.79 Billion last year as well.
It will be interesting to watch these two major companies integrate as there are many duplicate technologies between them. Also, watch for newer, smaller companies move in to compete in the SMM/eRFP space.
18 LINKS FOR MEETINGS, BUSINESS AND FUN
6 Meeting Industry-Related Sites:
6 Business/Utility/Reference Sites:
6 Sites Just for Fun:
QUOTES OF THE MONTH:
“If you reject the food, ignore the customs, fear the religion and avoid the people, you might better stay at home.” -- James Michener
“Not all those who wander are lost.” -- J.R.R. Tolkien
SHORT-SIGHTED TECHNOLOGY PREDICTIONS OF THE MONTH:
"No chance of any significant market share" -- Steve Balmer, Microsoft, after the launch of the first i-Phone just 10 years ago.
"... too far-fetched to be considered." -- The editor of Scientific American, in a letter to Robert Goddard about Goddard's idea of a rocket-accelerated airplane bomb (1940)
RECENT MENTIONS AND QUOTES FROM CORBIN:
CORBIN'S SPEAKING CALENDAR
My January/February 2017 travel schedule is bringing me to Las Vegas, Austin, Vancouver, Minneapolis and a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well, so please contact me and let's set a date.
CORBIN'S CONSULTING AND WRITING SERVICES
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Corbin Ball, CSP, CMP, DES, MS
Corbin Ball & Co.
506 14th Street, Bellingham, WA 98225 USA
©2017 Corbin Ball & Co.
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