Corbin's September/October 2017 TechTalk Newsletter

Volume XIX, Issue 5


Welcome to the 19th Anniversary edition of Corbin's TechTalk Newsletter providing the latest in technology to nearly 11,000 events, tradeshows and hospitality professionals in over 70 countries. This issue is packed with articles, links, videos and ideas on how you can use technology to improve the business process for events and tradeshows. 

In this issue:

  • NEW ARTICLE: 8 Events Tech Trends to Watch for 2018
  • NEW ARTICLE:  How to Leverage Live Social Media Coverage For Event Engagement
  • NEW ARTICLE: Evolutionary Changes in the World of Event Tech

These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.

This annual review covers many of the major events technology trends to watch for this coming year.

NEW ARTICLE: How to Leverage Live Social Media Coverage For Event Engagement

Live events have a unique value to marketers, because they afford businesses face-to-face time with potential customers, allow for physical demonstrations of products and services, and can be used for lead generation purposes. However, social media means that interactions no longer need to be face-to-face only.

Over the course of this post, we will look at some of the ways live social media coverage can be leveraged, in order to enhance overall event engagement and reach beyond the physical attendees of the event itself.

NEW ARTICLE: Evolutionary Changes in the World of Event Tech

This guest post covers the evolution of events technology from the early 2000s and peeks into the future as well.


Corbin's January/February 2014 TechTalk Newsletter - <a href=
TechTalk Turns 19
In September 1998 (the same month that search engine Google started), the first issue of TechTalk was emailed to 40 people. 19 years later, with nearly 11,000 subscribers in more than 70 countries, this newsletter is one of the largest and, by far, the longest-running e-newsletter/blog focusing on meetings and tradeshow technology and it keeps growing. I feel honored to have your support as a subscriber and I extend my hearty thanks to the sponsors who make this newsletter possible. As always, your feedback is valued. Please forward this newsletter to anyone you may be interested in receiving a copy.


Got fun videos? Or helpful business or meeting planning links? Send them to This email address is being protected from spambots. You need JavaScript enabled to view it.

5 Meeting Industry-Related Sites: 

5 Business/Utility/Reference Sites:

5 Sites Just for Fun:

"The important thing is not to stop questioning. Curiosity has its own reason for existing." -- Albert Einstein
"When preparing to travel, lay out all your clothes and all your money. Then take half the clothes and twice the money." -- Susan Heller
"The energy produced by the breaking down of the atom is a very poor kind of thing. Anyone who expects a source of power from the transformation of these atoms is talking moonshine." -- Ernest Rutherford, shortly after splitting the atom for the first time.
"Who the hell wants to hear actors talk?" -- H. M. Warner, co-founder of Warner Brothers, 1927.

Please send along any questions, ideas or suggestion on how to make this newsletter more useful for you: This email address is being protected from spambots. You need JavaScript enabled to view it.
My September/October travel schedule brings me to Madison, Redmond, Las Vegas, Kauai, Los Angeles and a few other places as well via webinars. Click the link above for specific details and links. I would love to make your city one of my destinations as well, so please contact me and let's set a date.
Want to help sponsor Corbin's Tech Talk Newsletter sent to nearly 11,000 subscribers in more than 70 countries interested in meetings, events, trade show and hotel technology?  Find out the details at the TechTalk Sponsorship Page
Your, e-mail address and any other information will never be sold, traded, rented, bartered, or given away. Nor will it be used for any other purpose than to communicate with you.    

LIST DIFFICULTIES?  Check out the TechTalk FAQ (Frequently Asked Questions) File or send a message to: This email address is being protected from spambots. You need JavaScript enabled to view it.. 
PASS IT ON: Know someone who would like to stay current on the latest in meetings technology? Please forward them this newsletter or send them to the TechTalk Subscription Page.


Corbin Ball, CSP, CMP, DES, MS
Corbin Ball & Co.
506 14th Street, Bellingham, WA 98225 USA
Phone: 360-734-8756
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Skype: corbinball

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This newsletter and its content are proprietary products. All rights reserved. Please forward the entire letter to anyone you feel may be interested.

Thanks to our sponsors who make TechTalk possible:

Simplify and organize your event management process and grow your events, attendees and ROI. Attendease is an event automation platform that empowers event marketers to effortlessly create and manage their entire event portfolio.
LIMITED-TIME OFFER: Book a call before January 31st and get your first month of subscription for free!

AttendeeNetAttendee Management Inc.
AMi breaks down the barriers to online registration, housing, travel and e-marketing. No license fees, no software to manage, just dedicated, experienced service. Pay only for what you need, and provide the solutions your attendees and clients expect. Contact This email address is being protected from spambots. You need JavaScript enabled to view it., or call 512-842-1612

At CadmiumCD we focus on the technology needs of event planners. We specialize in technology tools and services to collect, manage and distribute educational materials at conferences and events.  Our services include: Call for Papers, Speaker Data Management, Conference Proceedings, Audio Recordings, Electronic Meeting Posters, Online Itinerary Planners, Conference Apps and Online Evaluations.
is the leading provider of event management solutions for the global meetings and events industry. Certain's innovative solutions deliver to meeting and event professionals streamlined processes, reduced expenses, greater return on investments, and improved overall value of meetings and events. Certain's event management solutions support a full range of events -- from small meetings and educational sessions, to large conferences and world events. Headquartered in San Francisco, Certain has operations and sales offices in North America, Europe and the Pacific Rim.
Cvent is a leading provider of event management technology offering integrated solutions for venue sourcing, registration, event management, checkin, badging, mobile guides, RFID attendance tracking, lead capture, event feedback, metrics and analytics.
Helping associations leverage their content with content capture/distribution, live streaming, webinars, online education services and INCREASED revenue


etouches is a global end-to-end event management software solution. The success-oriented and cloud-based platform delivers innovative technology solutions to streamline the event process and increase ROI. With a focus on event sourcing, registration, marketing, logistics, engagement and data, the software solution has been able to serve more than 20,000 event professionals in corporations, associations, agencies and educational institutions.

by Centium Software is for event organizers needing a turnkey solution to efficiently manage events. Easy to use and mobile optimized, it features unique capabilities, including real-time data, mobile apps and multiple productivity tools in a secure cloud environment. It's an end-to-end solution developed by and for event professionals.
October 10-12, 2017, Las Vegas
A power-packed event for business - the global trade show for the incentive travel, meetings and events industry in the U.S.


ITN International
ITN International, the world leader in mobile NFC and cloud-based event solutions, serves corporate event producers, event agencies, tradeshow managers, and exhibitors on six continents.

MeetingEvolutionLogo New
Meeting Evolution (ME) - a web-based Strategic Meetings Management (SMM) platform managing the entire meetings lifecycle. ME SMM includes event request processing; sourcing of venues, custom contract management, post-event reporting and meeting spend analysis; event planning to create BEO's; attendee registration and housing with a dynamic on-line/mobile APP for your attendees.


Ungerboeck Software has 30+ years of experience providing event management software to the world's top exhibitions, conferences and associations. Ungerboeck offers an industry-leading solution that contains a CRM system designed for booth sales, a comprehensive event registration system, modern CAD floor-planning tools, and integrated accounting. Visit for more information.
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What The Audience Is Saying

  • Fantastic seminar! Very exciting advances to come. Your enthusiasm is contagious.
    Michele Mamacos Manager of Events Services
  • Your session blew me away. I could easily listen to your information all day. This was incredibly informative.
    Michael McNutt Human Capital Manager
    Information Experts
  • "I've seen Corbin three times. No one works harder to keep his material fresh and relevant to events."
    Scott Stubbs President
    HB Stubbs Company
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